HeBS Awarded ‘Best in Class’ Interactive Media Award for Outrigger Lodging’s Grafton on Sunset Hotel Website

Hospitality eBusiness Strategies (HeBS), the industry’s leading full-service Internet marketing services and strategies consulting firm for the hospitality and travel verticals, today announced receipt of the prestigious ‘Best in Class’ Interactive Media Award in the Travel/Tourism category for Outrigger Lodging Services’ Grafton on Sunset Hotel in West Hollywood.

Open Hospitality’s CRM E-Marketing Campaigns Drive Hotel Bookings Despite Diffcult Economy

Open Hospitality, a global provider of hotel Internet marketing solutions, continues to drive results for hotel clients, even in the face of a challenging travel downturn. Designing and fulfilling e-Marketing campaigns that feature special offers helps hotels to stay in touch with their customer base and generate new revenues by offering special services, rates and other added value.

Customer Acquisition Should be Focused as Close to the Point of Purchase as Possible: Interview with Wyndham Hotel Group on Adjusting Their Marketing Strategy

In response to the challenging economic climate, travel companies are re-examining every aspect of their business. For instance, Orbitz in its first quarter results has stated that it has rationalised its approach to e-marketing, putting increased focus on operating efficiency to ensure that various distribution partnerships achieved a spend ratio targets. Even if this means sacrificing some top line growth.

Getting Back to the Basics Part II: Case Studies & Best Practices from the ‘Hotel Internet Marketing Trenches’ – By Max Starkov and Mariana Mechoso

In June 2008, HeBS presented an article titled ‘Getting Back to the Basics: The Hotelier’s Internet Marketing Action Plan for a Difficult Economy.’ A year later, we would like to revisit the recommendations we made back in 2008, offer an update on our suggested Action Plan, and provide case studies and best practices from the ‘Hotel Internet Marketing Trenches’.