The recession has stimulated many hoteliers to use some creative ways to drive sales. Their focal point is to create ways to capture sales in the most cost-effective means possible, with the quickest results possible. Let’s face it, few hotels are flush with money right now.
The role of user-generated reviews is exploding. TripAdvisor(TM) attracts nearly 30 million monthly visitors and 88% of these visitors are influenced by content they read. Word-of-mouth adds a layer of credibility and is more effective than other more formal forms of promotion.
As human beings, we have a natural tendency to want to be loved. But what happens when your desire to be loved interferes with your ability to lead?
In consulting for clients, in preparation for personalizing workshops and in evaluating topics for this regular column series, I regularly reflect on what the measures for success are. As an avid reader and an aficionado of history, I expand beyond my own career by examining the successes and failures of others to find knowledge.
Notes from the travel trail as I make my way through Paris, Prague and several German cities…
Most company executives decide to spend money on training because it’s popular, especially when economic times are good. There is a view that it’s ‘good,’ and it’s also something that responsible leaders are ‘supposed to do’ to prepare for the future.
The public outrage over bonuses paid to AIG executives, and resulting government proposals to cap pay at companies receiving federal bailouts, illustrate rising concerns about executive compensation.
If you are a franchisor, owner or operator, you may be asking these four questions about social media:
The performance of the hotel industry can be either enhanced or limited by the way in which hotel business is conceptualised. This article illustrates how economic trends present opportunities to redefine hotel business models and create value.
The decision making ‘tipping points’ for meeting and corporate travel planners have changed dramatically in relation to the recessionary economy. No longer are the perks of spas, golf courses, etc. a valued differentiator. Those perks are now a negative as incentive travel has diminished following the AIG effect.