Marketing

Survey pinpoints opportunities for consumers, retailers and brands in emerging approaches that leverage social networking to drive commerce

Strong Inclination to Engage in Negative Word-of-Mouth Exists Even Among Brand Champions

How to achieve a 20%+ mobile coupon redemption rate, build customer loyalty and sales

Pricing in the hospitality industry is done on various models. Amongst the popular ones include cost based, market based, margin based, predatory, loss leading etc but the most common practice is to bench mark your price against other hotels in your competitive set. This is because travel is a huge expense at personal or an organization’s level and price comparison of various hotels of similar profile is an obvious step in the procurement / buying process.

iPerceptions Releases Hospitality and Tourism Industry Report Q4 2010