IN-DEPTH: Interview with Harvey John Morris, director, Digital Marketing & Social Media, Chicago Convention & Tourism Bureau (CCTB).
Given that todays revenue strategies and systems are more advanced than ever before, hotel revenue management and marketing executives are not only better able to forecast demand in advance, but also to adjust and change the rates according to unexpected variations as dates approach.
Digital Marketer Says Ad Spend Buys ‘Impressions,’ While Solid Creative and Media Planning Earn ‘Expressions’
Mobile has truly gone global on several fronts, and within the U.S., the rapid ascendancy of todays mobile audience has hit critical mass and in particular, with the ever-consuming ‘high touch, high gloss’ usage smart phones that deliver to nearly 60MM owners.
Webinar for Hotel Chain Marketers on Wednesday, March 16th at 11:00am EST
Survey pinpoints opportunities for consumers, retailers and brands in emerging approaches that leverage social networking to drive commerce
Strong Inclination to Engage in Negative Word-of-Mouth Exists Even Among Brand Champions
How to achieve a 20%+ mobile coupon redemption rate, build customer loyalty and sales
Pricing in the hospitality industry is done on various models. Amongst the popular ones include cost based, market based, margin based, predatory, loss leading etc but the most common practice is to bench mark your price against other hotels in your competitive set. This is because travel is a huge expense at personal or an organizations level and price comparison of various hotels of similar profile is an obvious step in the procurement / buying process.
iPerceptions Releases Hospitality and Tourism Industry Report Q4 2010