As the summer travel season kicks into high gear, the worlds largest airlines are using the power of social media to keep millions of travelers informed and in touch as they plan their summer getaways.
A review of top media choices and competitive intelligence
IN-DEPTH: Robert Dawson, VP, Internet Marketing & Web Development Services, Sabre Hospitality Solutions, says one of the next big innovations in the mobile space that will quickly impact the travel industry is the inclusion of the NFC (Near Field Communications) chipset in smartphones. This is also expected to change the way the industry sells travel in the future.
An interview with Jens Thraenhart of Dragon Trail
The answer is simple: Build a fantastic community that empowers the best in the business to share their insights which are then honed even further after repeated interaction with like-minded individuals.
61% of online travel companies surveyed in a recent global EyeforTravel poll do not have a mobile friendly website. 71% do not have a mobile app.
You know boutiqe and independent hotels have arrived when most of the franchise chains now want to offer them franchise services and identities! However, those that want to maintain their independence now have resources to level the playing field with out paying franshise fees to be successfull independents!
IN-DEPTH: Edward Perry, Senior Director, E-Commerce, Worldhotels on discovering how social media fits into your company and proving its worth
A survey of travel industry best practices
Business travellers tend to know more where and when they are travelling and spend less time in the research phase. Mobile products for this segment focus more on quick execution of tasks, travel policy support and itinerary management