Destination marketers ask, ‘Where do we go from here?’
Here is an idea for an Executive Hotel Forum: have the CEOs of the leading hotel corporations define each of their Brands in their portfolios, what makes them distinctive and different. Then, invite their General Managers to provide their answers and insights. Talk about Brand chaos, we have it folks, and your Consumer is left scratching their heads.
Topics included pillars of brand growth, branding and the internet, managing a portfolio of brands, branding by design, brand rights, and the value of a brand
As lodging industry leaders continue to reevaluate their guest loyalty programs, an analysis published by the Cornell Center for Hospitality Research (CHR) demonstrates the value of marketing research to make loyalty programs more effective.
It is imperative for travel companies to make the most of website personalization solutions.
We all have them. You know those customers that we wish we had 10, 20 (fill in the blanks) more like them!
A lively calendar keeps staff and customers engaged, and shows that your business is fresh, creative and worth another visit.
Survey of Five Global Brands Shows Highly-Qualified Travelers Are Lost to Competing Brands
Your fiscal reality is grim, and it is time to be innovative.
Insights on social medias strengths and weaknesses