We hear story after story about hospitality organizations trying to reinvent themselves or wondering why they have lost market share or stakeholder support. Often times they are so close to the root challenge that they overlook it and try to advertise or promote their way out of slumping sales. A better approach: look deep to examine and refine your true brand essence and never loose sight of the essential emotional connection your brand must make to each guest, customer or stakeholder.
An analysis by a Cornell University researcher finds that hospitality firms rated Facebook, Twitter, and YouTube as the most effective online marketing channels.
The Student Blitz – An Excellent Technique for Building Sales and Training the Next Generation
IN-DEPTH: Interview with Harvey John Morris, director, Digital Marketing & Social Media, Chicago Convention & Tourism Bureau (CCTB).
Given that todays revenue strategies and systems are more advanced than ever before, hotel revenue management and marketing executives are not only better able to forecast demand in advance, but also to adjust and change the rates according to unexpected variations as dates approach.
Digital Marketer Says Ad Spend Buys ‘Impressions,’ While Solid Creative and Media Planning Earn ‘Expressions’
Mobile has truly gone global on several fronts, and within the U.S., the rapid ascendancy of todays mobile audience has hit critical mass and in particular, with the ever-consuming ‘high touch, high gloss’ usage smart phones that deliver to nearly 60MM owners.
Webinar for Hotel Chain Marketers on Wednesday, March 16th at 11:00am EST
Survey pinpoints opportunities for consumers, retailers and brands in emerging approaches that leverage social networking to drive commerce
Strong Inclination to Engage in Negative Word-of-Mouth Exists Even Among Brand Champions