IN-DEPTH: How can independent small and medium sized hotels differentiate their image and offerings today?
Has social media marketing lived up to its promises?
IN-DEPTH: Anil Aggarwal, CEO, Milestone Internet Marketing on monitoring and managing online reviews
As revenue managers work diligently these days to try to maximize profits during the economic recovery, there seems to be a disproportionate amount of efforts focused on the electronic distribution channels. As addressed in another of my recent articles, the savvy hotel marketers recognize the value of their voice distribution channels. Yet there is still another distribution channel which is far too often overlooked: the hotel front desk.
As Google Offers, called by many a Groupon clone, expands its Beta into new cities it may be prudent to start exploring this new form of consumer marketing.
Using an internet-based survey, Verma and McGill polled senior marketers regarding budget levels, marketing strategies, and organizational structures. They found both a wide range of expenditure levels on online marketing and considerable diversity in organizational structures.
This is a guest article by Ron Kaufman. Ron is the worlds leading educator and motivator for upgrading customer service and uplifting service culture. He is author of the bestselling ‘UP Your Service!’ books and founder of UP Your Service! College.
Hospitality firms now have the tools to track customer behavior across many web and social media platforms, so that marketers can offer pricing and other offers that are customized to individual customers.
New world order or smoke and mirrors?
IN-DEPTH: Social media isnt in its infancy anymore. Rather its time to be meticulous. It is imperative to work on business goals and strategy, and post this only one can select the relevant key performance indicators (KPIs) which will then be tracked to measure social media marketing success.