Hotels must find a balance between friendly, informative messages and sales messages. Resource allocation is a major issue for small and mid-sized hotels owing to a vast array of new media and channels and increasingly limited budgets.
For many people, privacy concerns prevent them using Facebook as an effective marketing tool.
Let’s be honest: Expedia may be the world’s largest online travel agency (OTA) in terms of gross bookings, but in many markets around the world, it is a decidedly tier-two player.
Peter Drucker invented management by objectives in The Practice of Management. He emphasized a balance of self control (of performance) and objectives as the best means of reaching success.
Are we on the verge of a social networking backlash?
We hear story after story about hospitality organizations trying to reinvent themselves or wondering why they have lost market share or stakeholder support. Often times they are so close to the root challenge that they overlook it and try to advertise or promote their way out of slumping sales. A better approach: look deep to examine and refine your true brand essence and never loose sight of the essential emotional connection your brand must make to each guest, customer or stakeholder.
An analysis by a Cornell University researcher finds that hospitality firms rated Facebook, Twitter, and YouTube as the most effective online marketing channels.
The Student Blitz – An Excellent Technique for Building Sales and Training the Next Generation
IN-DEPTH: Interview with Harvey John Morris, director, Digital Marketing & Social Media, Chicago Convention & Tourism Bureau (CCTB).
Given that todays revenue strategies and systems are more advanced than ever before, hotel revenue management and marketing executives are not only better able to forecast demand in advance, but also to adjust and change the rates according to unexpected variations as dates approach.