Jordan’s Tourism Sector Shows Resilience According to Deloitte Analysis of 2009 Hotel Performance

In what was a testing year for tourism markets globally after the fallout of the world financial crisis, Jordan showed signs in 2009 of withstanding the challenge. The country observed an occupancy rate of 56.1 percent in the 12-month period ended December 2009, according to statistics from STR Global, which reflects a year-on-year decrease of 18 percent. However, revenue per available room (RevPAR) in the same period decreased relatively less, by 5.7 percent, to US$82.11.

European Hotels on the Up

Recent analysis by Deloitte has found that recovery in European hotel performance is on the horizon. Demand has experienced an upturn since October 2009, before pushing into positive territory in December 2009 – up 4.2 percent. STR Global results for January 2010 also show a healthy 3.3 percent increase in the region against January 2009.