the source for hotel and hospitality trends
The travel industry stands at a fascinating crossroads. As we look toward 2025, we’re seeing the convergence of economic dynamics, tech innovation, and shifting traveler expectations reshape our industry’s landscape.
International Passenger Trips Drive Year-over-Year Sales Increase
The U.S. hotel industry reported a positive year-over-year performance, with an 8.5% increase in occupancy and an 8.9% rise in average daily rates.
Travel to northern destinations like Iceland, Finland, and Norway, typically associated with summer excursions, has surged in popularity during the winter months.
The U.S. hotel industry recorded lower performance in November 2024 compared to the previous month, yet showed small year-over-year improvements
Despite the trend towards non-alcoholic beverages, there remains a steady demand for alcoholic drinks.
The company anticipates a rise in women-only trips. Women’s Adventures Walking & Hiking Tours are expected to double in 2025 compared to 2024. Popular destinations include Ireland and the Camino de Santiago.
In 2024, U.S. hotel conversion activity has remained below the 20-year average according to analysis by STR
Less conventional travel trends such as Doom Tourism and Coolcations are gaining popularity, reflecting the impact of climate change on travel preferences.
The hospitality and travel landscape in 2024 reflected the challenges of a global economy under pressure. Rising prices and relatively stagnant wage growth tightened disposable incomes, forcing consumers to rethink travel ideas.