IATA Cuts 2010 Loss Forecast in Half – Strong Start to 2010

The International Air Transport Association (IATA) halved its loss forecast for 2010 to US$2.8 billion (compared to the US$5.6 billion loss forecast in December 2009). The improvement is largely driven by a much stronger recovery in demand seen by year-end gains that continued into the first months of 2010. Relatively flat capacity translated into some yield improvement and stronger revenues.

City Tourism in Europe Recovers Faster Than Expected

European Cities Marketing (ECM) represents more than 100 major cities in 33 countries. An analysis of a representative sample of European cities conducted by the association shows that the European city tourism market has experienced a surprisingly fast recovery in visitor flows beginning in the second half of 2009.