Across the country, casinos and resorts are being disrupted by innovative, connected, 'always-on' technologies. This disruption has been led largely by guest demand. Guests have come to expect instant answers and service at their fingertips by way of their mobile phones. Recently, Googles Chief Evangelist of Brand Marketing, Gopi Kallayil, said that the pervasiveness of this kind of connectivity has created 'rapid, cultural shifts and changed the way people expect things from their brands.' This has created 'more curious, demanding, and impatient consumers.'
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The following article is adopted from The 2019 Smart Decision Guide to Hotel Property Management Systems, which is now available for complimentary download, and reprinted here with permission.
On Wednesday 20th February, join our expert panel of speakers in a live webinar, as they share their thoughts and experience of how digital technologies can transform and enhance customer experience.
Business Intelligence (BI) plays a key role in helping hotel operators make smarter and more timely decisions. A new groundbreaking study from Starfleet Research explains how hotels that use advanced BI tools and capabilities to transform raw data into actionable insights are driving significant improvements in various aspects of their operational and financial performance.
Hoteliers face a challenge in 2019: Creating and managing a robust digital presence in an increasingly mobile-first environment. This means investing in mobile technology and marketing that enables the best user experience while achieving maximum engagement, regardless of device.
Focus, focus, focus. That's the message of The 2019 Smart Decision Guide to Hotel Property Management Systems, which is now available for complimentary download. Here are just a few focus areas for hoteliers to keep in mind as they look to improve business operations, the guest experience, and financial performance this year.
The Roadmap Diagram from the '2019 Smart Decision Guide to Hotel Property Management Systems', offers a migration path for hoteliers to keep in mind along the journey toward a next-generation PMS. In many cases, of course, buyers will already have a system in place and the goal will be to upgrade, expand and improve their current capabilities.
With the onset of 2019, weve stumbled upon a rather interesting (albeit, integral) crossroads in the hospitality realm. As consumer technology continues to expand its influence and popular adoption across industries, brands are realizing mounting pressure to adapt to this new age of technological personalization and hyper-connectivity. Why? Because with heightened technology and uninhibited connection across platforms, comes higher stakes and those companies who fail to keep up are, simply put, at risk of being left behind. And rest assured, hotels are no different.
A Successful Guest Engagement Strategy Begins with The Propertys Business Objectives, Then Leverages Technology to Create A Personalized Guest Journey