Watching social media evolve can be fascinating. Sometimes, we get the exact platform changes wed expect, whether theyre the next logical step in the apps development or because theyd been announced in months past. Other times, though, big changes come out of seemingly nowhere, offering exciting new features we didnt know to expect. This month has given us the latter, so lets take a look at whats new in social media and how it will impact hotels and resorts.
Dying to know whats new in social media and how it could affect your hotel or resort? This month weve got changes from Instagram, Twitter, and YouTube, along with a few issues of note on Facebook. Lets take a look at each and what it means for you.
The hotel industrys push for direct bookings is not a trend, its a fait accompli. With OTA commissions as high as 30%, you have no choice but to battle to offset the imbalance and drive consumers to your website.
Social media evolves so quickly that so much has already happened since our last edition of our biweekly newsletter. Facebook is shaking up the algorithm again, Twitter has rolled out new retweeting features, and Instagram Stories just got even more impressive reach. Well go over all of this and more in this newsletter, and explain what exactly it means for you.
A new report by SiteMinder has found that more of Frances accommodation seekers prefer to book their stays directly than with a third party.
In the last few weeks, the Facebook empire has made some big developments to their platforms that are directly relevant to hotels, resorts, and other businesses in the hospitality industry. In this weeks social media updates, well look at each one and how you can expect for it to impact you.
A study released today by SiteMinder highlights the ever-growing appeal of Mexico as one of the worlds 10 most-visited countries.
Corporate travel is on the rise in the region, but people are doing it differently
An analysis by SiteMinder today reveals that direct bookings have plummeted from constituting 94 percent of the 7.4 billion made in online hotel sales in Italy 10 years ago to constituting only 20 percent of the 11.6 billion estimated this year.
An analysis by SiteMinder today reveals that online hotel bookings in France are set to increase four percent in 2019 a growth rate not seen by the nations hoteliers in four years.