the source for hotel and hospitality trends
To understand how guest loyalty program fees moved in 2024, CBRE analyzed the loyalty program fee payments made by 4,187 U.S. hotels in our Trends in the Hotel Industry database from 2023 to 2024. In 2024, these hotels averaged 218 rooms and achieved a 70.2 percent occupancy with a $214.89 ADR.
With lodging demand growing at less than 1.0%, hotel owners and operators are scrutinizing the value of their franchise relationships since it is the primary stimulus of demand for most U.S. hotels.
Mark your calendars, if you haven’t already circled January 1, 2026, in red ink, you should grab that pen now. That is when the hospitality industry will welcome a new financial reporting standard with the 12th Revised Edition of the Uniform System of Accounts for the Lodging Industry (USALI), taking effect.
To assess the impact of hotel spa departments on overall property operations, we analyzed the performance of 297 U.S. hotels that operate a spa and participated in CBRE’s Trends in the Hotel Industry survey in 2023 and 2024.
This article presents the latest trends in key economic indicators as well as an outlook for the year ahead.
Borrowers and lenders can plan ahead of the curve amid financial pressures
Information and Telecommunications Systems (IT) is an example of an undistributed department that exhibited above average growth in 2024. From 2023 to 2024, IT Department expenditures at the properties that participated in CBRE’s annual Trends® in the Hotel Industry survey increased by 4.6%, which is greater than the 4.0% increase in total hotel expenses during that period.
With sluggish projections of revenue growth and fears of inflation on the rise, all eyes are focused on hotel operating expenses in 2025. In this article we focus on select operating expenses that were on the rise in 2024 and provide guidance on how to monitor and control them in 2025.
The year 2024 marked a significant rebound in global hotel investment, driven predominantly by robust growth in cross-border transactions. The hotel investment landscape was characterized by region-specific trends, with the Asia-Pacific region continuing to offer promising opportunities. Despite potential risks such as geopolitical factors and inflationary pressures, the global hotel investment outlook for 2025 remains positive.
The Baird Hotel Stock Index, featuring 20 of the largest hotel brand companies and real estate investment trusts, fell by 2.3% in February, nearly erasing the 3% rise recorded in January.