Based on research from CBRE, from the start of the US outbreak in January 2020, it is predicted that it will take approximately 6-10 months (June) for US hotel demand to recover, and 12-16 months (December) for ADR and RevPAR to recover. Therefore, hoteliers need to take the necessary steps to adequately prepare for recovery, while also setting proper expectations and KPIs.
For most hotels in North America, the sales team is entering week three of the Covid19 disruption. The first week or so was just crazy, as salespeople from all market segments endured a frantic wave of cancelations and postponements. Just as that wave was starting to pass, most sales leaders had to make the difficult move of furloughing or laying off sales staff to pare down the payroll costs.
As we navigate unprecedented times during the COVID-19 pandemic, the world has put travel on pause. While everyone is social distancing, people continue to stay connected online through social media, FaceTime, video conferencing, and email. People are searching for an escape and for quality content to lessen their stress and enhance the quality of time at home. In light of this, many hotels can continue creating valuable and entertaining content across channels to stay connected with guests.
We are immersed in a difficult and unprecedented time in the travel and hospitality industry. However, there are some steps you can take when it comes to your digital marketing to make the most of what you have available. Here are our recommendations:
At TravelNet Solutions, we realize the seriousness of the current Coronavirus pandemic for the travel industry. There are practical ways you can prepare your business for whats happening right now and in the near future. Here are five ways to be prepared and have a plan of action.
Each day, we awake to a news cycle brimming with critical updates that directly impact the well-being of our business, the experience of our clients, and find ourselves wondering: What could possibly come next? And now, as more closures commence around the world, social distancing practices go into effect, and travel bans are enforced, we find ourselves facing uncharted territory. But its not all bad news. The cancelations or postponements of live events, meetings and conferences and the increasing barriers of face-to-face business have opened up new opportunities for brands to build on their digital strategies.
Brand experts and technology providers discuss hotel identities at the forum on Rebuilding and shaping hotel brands
The current outbreak of an extremely contagious respiratory sickness is making its rounds on a global scale. It is clearly taking its toll on almost every business sector. In particular, hitting the bottom-line of establishments in the travel, hospitality, lifestyle and retail sectors.
Marketing never stops. Even when a crisis event like coronavirus seems to be consuming everyones attention, you still have to get your message out – but do so in a sensitive, thoughtful way. How? Brian Hall, chief marketing officer of Explore St. Louis and a member of the HSMAI Americas Board of Directors, recently offered some insights.
When done well, metasearch can be a hotels best friend. Its a source of demand that can be more affordable than OTAs, more reliable than your brand.com and less costly than brand marketing. On the flipside, when done poorly, metasearch can waste money and reduce profitability.