Sales ‘Steps’ and ‘Funnels’ Are SO 1990’s – Here’s What It Takes For Hotel Sales Success In 2019 – By Doug Kennedy

While the hotel sales environment has completely transformed, hotel sales training models seem to be stuck in the 1990’s. When I meet hotel leaders at industry conferences it seems most recognize the profound changes such as the emergence of third-party planners and the migration to online RFP tools (CVENT, CVB Platforms and social sites such as The Knot.) Yet most leaders seem to be unclear on what it takes to outsell the competition these days.