On-Demand Service and the Culture of Convenience: What Are Guests Really Looking For? – By Jos Schaap

We aren’t just living in a mobile age – we are living in an ‘on-demand’ economy, and it is revolutionizing business models and the corresponding consumer experience across every industry. With digital platforms and apps empowering instant gratification, paired with efficient and intuitive technological properties to cater to a personalized and data-driven experience, the supply which meets the demand of customers is readily available, 24/7.