Hospitality Financial Leadership – EFTEs, Productivity Measurements – Why Use Both – By David Lund

Most hotels measure payroll as a percentage of revenue or, as it is commonly referred to, labor cost percentage. This is not helpful. Why, you ask? Well, first of all, if sales magically increase because of an increase in the average room rate or average cover, your labor cost will automatically improve. Did anyone actually do anything better with the payroll?

July 2020 U.S. Airline Traffic Data

U.S. airlines carried 21.2 million systemwide (domestic and international) scheduled service passengers in July 2020, seasonally-adjusted, up 37.5% from June. BTS reported 20.3 million domestic passengers and 0.9 million international passengers on U.S. airlines flights in July.

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: October 2020 Edition – By Margaret Mastrogiacomo

As hotel marketers plan for a strong Q4, it’s important to keep a pulse on the evolving digital landscape, especially when planning for success in 2021. This month, Google officially launches a new custom audiences feature, YouTube launches YouTube Shorts, and new Google insights might give hotel marketers the campaign inspiration they need. From Search to Social Media and Design, here are the top 5 things you need to know now in hotel digital marketing.