Managing RevPAR For Profits – By Robert Mandelbaum and Bram Gallagher Ph.D.

In recent years, the role of the revenue manager has expanded. Revenue managers are now charged not to just maximize revenue, but profits as well. With the aid of multiple data sources, sophisticated models, and article intelligence, revenue managers have mastered the science of maximizing revenue. However, they are still learning to master the maximization of profits.