Berlin Hotels Report Slight Performance Growth for March 2018

STR analysts note that this is the first March ADR decline in Berlin since 2012. While ITB Berlin 2018 (7-11 March) pushed performance during the beginning of the month, the Easter calendar shift likely resulted in price-sensitive leisure demand rather than corporate business at the end of the month.

STR’s preliminary March 2018 data for Berlin, Germany, indicates slight performance growth driven by high demand.  

Based on daily data from March, Berlin reported the following in year-over-year comparisons:

  • Supply: +3.1%
  • Demand: +5.2%
  • Occupancy: +2.0% to 76.7%
  • Average daily rate (ADR): -1.6% to EUR97.47
  • Revenue per available room (RevPAR): +0.4% to EUR74.76

STR analysts note that this is the first March ADR decline in Berlin since 2012. While ITB Berlin 2018 (7-11 March) pushed performance during the beginning of the month, the Easter calendar shift likely resulted in price-sensitive leisure demand rather than corporate business at the end of the month.

STR will release full March results later this month. The January edition of STR’s Market Forecast and the 2017 Global Hotel Study are now available.

STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit str.com.