STR Reports Canada Performance for Week Ending 23 October 2010

In year-over-year measurements, the Canadian hotel industry’s occupancy was up 5.0 percent to 70.8 percent. Average daily rate increased 1.0 percent to CAD$129.19. Revenue per available room increased 6.2 percent to CAD$91.50.

The Canadian hotel industry reported positive results in the three key performance metrics for the week of 17-23 October 2010, according to data from STR.
In year-over-year measurements, the Canadian hotel industry’s occupancy was up 5.0 percent to 70.8 percent. Average daily rate increased 1.0 percent to CAD$129.19. Revenue per available room increased 6.2 percent to CAD$91.50.
Among the provinces, British Columbia achieved the largest occupancy increase, rising 8.8 percent to 65.3 percent, followed by Ontario with an 8.1-percent increase to 72.4 percent. Prince Edward Island (-5.9 percent to 38.2 percent) and Quebec (-2.8 percent to 70.5 percent) reported the largest occupancy decreases.
Three provinces experienced ADR increases of 5 percent or more: British Columbia (+10.2 percent to CAD$137.41); Newfoundland (+6.9 percent to CAD$139.41); and Manitoba (+5.0 percent to CAD$115.10). Quebec fell 8.8 percent to CAD$138.53, followed by Nova Scotia with a 4.3-percent decrease to CAD$118.04.
Three provinces reported double-digit RevPAR increases: British Columbia (+20.1 percent to CAD$89.77); Newfoundland (+13.9 percent to CAD$120.08); and Ontario (+12.3 percent to CAD$91.25). Quebec fell 11.2 percent in RevPAR to CAD$97.67, reporting the largest decrease in that metric.
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STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC and HotelNewsNow.com. For more information, please visit www.str.com.