In year-over-year measurements, the industry’s occupancy increased 1.8 percent to 57.4 percent. Average daily rate increased 13.7 percent to finish the week at CAD$139.06. Revenue per available room for the week rose 15.7 percent to CAD$79.81. &
The Canadian hotel industry reported increases in all three key performance measurements during the week of 14-20 February 2010, according to data from STR.
In year-over-year measurements, the industry’s occupancy increased 1.8 percent to 57.4 percent. Average daily rate increased 13.7 percent to finish the week at CAD$139.06. Revenue per available room for the week rose 15.7 percent to CAD$79.81.
Among the provinces, British Columbia, which is hosting the 2010 Winter Olympics from 12-28 February, experienced the largest increases in all three key metrics. The province’s occupancy rose 32.4 percent to 77.6 percent, ADR increased 87.5 percent to CAD$232.14, and RevPAR jumped 148.4 percent to CAD$180.11.
Two other provinces, besides British Columbia posted occupancy increases of more than 5 percent: Saskatchewan (+7.2 percent to 66.9 percent) and Prince Edward Island (+6.3 percent to 44.2 percent). Nova Scotia led the occupancy decreases, falling 12.1 percent to 46.7 percent, followed by Alberta with an 11.6-percent decrease to 54.3 percent.
Alberta reported the largest ADR decrease, falling 7.0 percent to CAD$125.50, followed by New Brunswick (-5.0 percent to CAD$107.61) and Ontario (-4.7 percent to CAD$113.97).
Saskatchewan was the only province besides British Columbia to experience a double-digit RevPAR increase, rising 12.4 percent to CAD$78.69. Three provinces reported RevPAR decreases of more than 10 percent: Alberta (-17.8 percent to CAD$68.10); New Brunswick (-13.1 percent to CAD$52.17); and Nova Scotia (-12.5 percent to CAD$49.52).
About STR & STR Global
For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tenn., and STR Global is based in London. For more information, visit www.smithtravelresearch.com or www.strglobal.com.