STR Reports Canada Performance for Week Ending 13 February 2010

The Canadian hotel industry posted mixed results in the three key performance measurements during the week of 7-13 February 2010, according to data from STR.

In year-over-year measurements, the industry’s occupancy ended the week down 2.4 percent to 57.1 percent. Average daily rate increased 7.4 percent to finish the week at CAD$135.12. Revenue per available room for the week rose 4.8 percent to CAD$77.19.

British Columbia reported the largest increases in all three key performance metrics. Vancouver, British Columbia, is the host city for the 2010 Winter Olympic Games, which began on 12 February 2010. The province’s occupancy rose 17.2 percent to 68.2 percent, ADR increased 67.8 percent to CAD$209.52, and RevPAR jumped 96.6 percent to CAD$142.89.

Newfoundland was the only province, besides British Columbia, to report a double-digit occupancy increase, up 16.3 percent to 63.5 percent. Nova Scotia experienced the largest occupancy decrease, falling 14.9 percent to 47.5 percent, followed by Alberta with a 14.1-percent decrease to 56.0 percent.

Alberta posted the largest ADR decrease, falling 7.3 percent to CAD$128.93, followed by Quebec (3.8 percent decrease to CAD$127.49) and Nova Scotia (-3.7 percent to CAD$104.91).

Newfoundland experienced the largest RevPAR increase, rising 24.0 percent to CAD$76.04. Three provinces ended the week with RevPAR decreases of more than 10 percent: Alberta (-20.4 percent to CAD$72.15); Nova Scotia (-18.1 percent to CAD$49.81); and Quebec (-11.7 percent to CAD$75.20).

About STR & STR Global
For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tenn., and STR Global is based in London. For more information, visit www.smithtravelresearch.com or www.strglobal.com.