STR reports Canada performance for week ending 6 February 2010

The Canadian hotel industry posted mixed results in the three key performance measurements during the week of 31 January-6 February 2010, according to data from STR.

In year-over-year measurements, the industry’s occupancy ended the week virtually flat with a 0.2-percent decrease to 52.8 percent. Average daily rate increased 1.2 percent to finish the week at CAD$123.98. Revenue per available room for the week rose 1.1 percent to CAD$65.50.

Among the provinces, Manitoba reported the only double-digit occupancy increase, rising 10.0 percent to 61.4 percent, followed by New Brunswick with a 9.1-percent increase to 45.6 percent. British Columbia experienced the largest occupancy decrease, falling 11.0 percent to 51.9 percent.

British Columbia’s ADR jumped 25.2 percent to CAD$156.10, reporting the largest increase in that metric. Ontario posted the largest ADR decrease, falling 3.7 percent to CAD$115.63, followed by Alberta (-3.2 percent to CAD$128.95) and Quebec (-2.3 percent to CAD$125.59).

Four provinces experienced RevPAR increases of more than 5 percent: Manitoba (+12.7 percent to CAD$64.23); British Columbia (+11.4 percent to CAD$81.08); New Brunswick (+9.9 percent to CAD$48.72); and Newfoundland (+8.4 percent to CAD$61.71). Alberta posted the largest RevPAR decrease, falling 11.8 percent to CAD$66.95.

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