The Canadian hotel industry posted mixed results in the three key performance measurements during the week of 31 January-6 February 2010, according to data from STR.
In year-over-year measurements, the industry’s occupancy ended the week virtually flat with a 0.2-percent decrease to 52.8 percent. Average daily rate increased 1.2 percent to finish the week at CAD$123.98. Revenue per available room for the week rose 1.1 percent to CAD$65.50.
Among the provinces, Manitoba reported the only double-digit occupancy increase, rising 10.0 percent to 61.4 percent, followed by New Brunswick with a 9.1-percent increase to 45.6 percent. British Columbia experienced the largest occupancy decrease, falling 11.0 percent to 51.9 percent.
British Columbia’s ADR jumped 25.2 percent to CAD$156.10, reporting the largest increase in that metric. Ontario posted the largest ADR decrease, falling 3.7 percent to CAD$115.63, followed by Alberta (-3.2 percent to CAD$128.95) and Quebec (-2.3 percent to CAD$125.59).
Four provinces experienced RevPAR increases of more than 5 percent: Manitoba (+12.7 percent to CAD$64.23); British Columbia (+11.4 percent to CAD$81.08); New Brunswick (+9.9 percent to CAD$48.72); and Newfoundland (+8.4 percent to CAD$61.71). Alberta posted the largest RevPAR decrease, falling 11.8 percent to CAD$66.95.
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For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tenn., and STR Global is based in London. For more information, visit www.smithtravelresearch.com or www.strglobal.com.