- The shifting of the Thanksgiving holiday from the third to the fourth week of November resulted in an 8.8% increase in RevPAR over the last two weeks of the month.
- Global RevPAR advanced by 10.2%, with Mexico experiencing the highest growth among supply countries.
According to an analysis by STR, the hotel and travel industry saw a net positive impact due to the Thanksgiving holiday shifting from the third to the fourth week of November, with revenue per available room (RevPAR) increasing by 8.8% over the last two weeks of the month.
This is attributed to an increase in occupancy and average daily rates (ADR). Markets affected by hurricanes Helene and Milton also experienced YoY increases, with seven of these markets posting significant RevPAR gains.
Thanksgiving week recorded the second-highest demand in history, with the highest occupancy seen in Upscale and Upper Midscale hotels. However, the largest RevPAR growth was observed in Economy hotels.
Globally, RevPAR advanced by 10.2%, with Mexico leading the growth in supply countries. The month of November ended with a solid performance, with preliminary results showing a 2% increase in RevPAR.
Looking forward, the December holiday season will be compressed because of the late Thanksgiving, which should lift business/conference travel. That is evident in the Forward STAR data. The Hanukkah observance overlaps with Christmas this year, unlike last year, when it started on 7 December. The shortened school break season is expected to slow leisure travel during the month. Top global countries are expected to continue seeing strong yet slowing RevPAR growth.
