Did European Hotels Lose Another Summer? – STR

Summer 2020 undoubtedly looked much different around Europe due to the global impact of the COVID-19 pandemic. Fast forward to this year, and there was hope that the region’s effort toward a more “normal” summer would be successful.

On 1 July 2021, the EU Digital COVID Certificate Regulation entered into application, allowing fully vaccinated tourists to avoid tests or quarantines and broaden the list of European regions in which they could travel. July and August are historically two of Europe’s most important months for hotels with travellers spread across the continent on summer holidays, so have efforts like the aforementioned digital COVID certificate helped Europe’s hotels avoid another lost summer?

Occupancy & ADR recovery

As noted in a previous article, the U.K. is still leading the way in occupancy recovery, and most recently for the week ending 5 September, sat at 77.0% of the comparable 2019 level. Turkey (72.7%) ranked second when indexed against 2019, while Russia (68.3%) was third.

Much lower on the list for that opening week of September, Belgium, France, Italy, Netherlands, Portugal, and Spain had only recovered between 50.2%-66.0% of 2019 levels.

In terms of ADR, Europe has shown much stronger levels of recovery. For the week ending with 5 September, Italy posted ADR well above (116.3%) its 2019 level and followed closely by Portugal (108.6%) and Russia (106.7%).

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