Is the talent shortage hitting hardest at the unit or corporate level? Hospitality executives across functions – sales, marketing, revenue, digital, and assets – says it’s a little bit of both. Or in some cases, a lot.
The talent shortage was a major focus of HSMAI’s most recent series of virtual Executive Roundtable programs, with participants talking at length about the challenges of staffing back up after widespread furloughs and layoffs and the departure of hospitality veterans for other industries. We shared some of their insights in articles about the roundtables, which focused on chief sales officers, chief marketing officers, sales and marketing executives for hotel management companies, chief revenue officers for brands and HMCs, and chief digital officers for brands and HMCs, as well as for hotel asset managers.
In addition, we asked participants to further zero in on this problem by telling us: Where is staffing an issue for you and your company? The options for every group but one were the same: at the unit level, at the corporate level, at both the unit and corporate levels, and at neither level. For asset managers, the options were at the unit level, at the brand corporate level, at the HMC corporate level, and not an issue.
There’s no clear consensus among the answers we received, except that no one isn’t experiencing staffing issues at the unit level. Beyond that, the extent to which talent issues are being felt at the corporate level varies widely – although they deniably are being felt.
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Adrian Awards, HSMAI ROC, Marketing Strategy Conference, and Sales Leader Forum. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org, HSMAI Facebook, HSMAI Twitter, and HSMAI YouTube.