When done well, metasearch can be a hotel’s best friend. It’s a source of demand that can be more affordable than OTAs, more reliable than your brand.com and less costly than brand marketing. On the flipside, when done poorly, metasearch can waste money and reduce profitability.
Metasearch is extraordinarily powerful and may be the most important marketing channel today in travel. It should take a prominent place in a well-rounded distribution strategy.
If your hotel is looking to take advantage of metasearch in your advertising plan, look no further. Here’s what you need to know about making metasearch work for your hotel.