U.S. hotel occupancy dipped 1.4% to 59% during the week of 2-8 February, but a 1.5% ADR increase to $128.75 kept RevPAR flat at $75.98.
The U.S. hotel industry reported mixed year-over-year results in the three key performance metrics during the week of 2-8 February 2020, according to data from STR.
In comparison with the week of 3-9 February 2019, the industry recorded the following:
Occupancy: -1.4% to 59.0%
Average daily rate (ADR): +1.5% to US$128.75
Revenue per available room (RevPAR): 0.0% at US$75.98
Super Bowl LIV host, Miami/Hialeah, Florida, registered the largest increase in RevPAR (+26.8% to US$252.83), driven by the highest lift in ADR (+25.2% to US$307.04).
St. Louis, Missouri-Illinois, experienced the highest rise in occupancy (+5.0% to 54.6%).
Seattle, Washington, posted the only other double-digit increase in ADR (+13.4% to US$162.40), which resulted in the second-largest jump in RevPAR (+17.5% to US$115.86).
Due to comparisons with its Super Bowl host year in 2019, Atlanta, Georgia, recorded the steepest declines in ADR (-21.4% to US$116.40) and RevPAR (-24.7% to US$76.36).
Minneapolis/St. Paul, Minnesota, saw the only double-digit drop in occupancy (-11.2% to 52.0%).
San Francisco/San Mateo, California, recorded the second-largest decrease in RevPAR (-14.5% to US$177.35), due primarily to the only other double-digit decline in ADR (-10.3% to US$232.40).
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com.