Newly released white paper reveals proven OTA strategies that hoteliers can seize upon to combat growing online competition and improve direct booking results.
|Fuel, the premier software provider and digital agency for the hotel industry, has announced the release of a new white paper to the hotel industry that is geared toward helping hoteliers gain additional revenue through direct bookings on their own websites. Entitled “How to Beat OTAs at their own game,” the new informational white paper explores key data-driven tactics that the most successful Online Travel Agencies have used to capture hotel reservations on their digital channels and earn loyalty from traveling consumers. The paper further offers actionable strategies that hoteliers can implement to emulate this success cost-effectively, in order to overcome the increasing online competition and minimize their properties’ costs of acquisition for reservations.
The strategies outlined in the new Fuel white paper include a variety of best practices that are designed to help hoteliers:
Although Online Travel Agencies (OTAs) can be an asset to hotel properties and are useful in selling leftover inventory, they come at a premium cost in the form of high commissions and fees. In recent years, OTAs have eclipsed traditional direct booking channels, driving up the cost of hotel marketing and driving down the bottom line. This is due in part to the exorbitant marketing budgets the OTAs enjoy, which topped $10.6 billion in 2018, an 8% increase over 2017. They also use these budgets to secure and leverage sophisticated customer data and marketing automation programs.
To download a copy of Fuel’s “How to Beat OTAs at Their Own Game” white paper, please click here. For additional information on Fuel’s advanced suite of hospitality solutions, please visit fueltravel.com.
|About Fuel | As a leading provider of advanced software solutions and digital marketing services for the hotel industry, Fuel helps independent hotels, resorts, condotels, and management groups maximize market share and profitability. This is achieved by providing a comprehensive suite of software and marketing solutions including: the Fuel Booking Engine, Fuel AI-Powered CRM & Marketing Automation, Fuel Mobile App & Digital Key, Fuel Gauge Analytics Dashboard, website development, SEO, SEM, email marketing, social media, and analytics services. Through these solutions, Fuel helps properties drive more direct bookings and reduce reliance on third-party channels. To learn more about Fuel and to take your travel marketing to the next level, call (843) 839-1456, visit the website, listen to our #1-ranked hotel marketing podcast, and follow Fuel on Facebook and Twitter.|