Hospitality Social Media Marketing News – April 11, 2019 Issue

Instagram logo on iPhone 6 - Photo by NeONBRAND on Unsplash
Hospitality Social Media Marketing News – April 11, 2019 Issue

Most social media platforms seem to be in a state of transition right now, deciding where they want the future of their sites to go and what they can offer users. In the last few weeks, we’ve seen a few social media updates focused on those goals, so let’s take a look at each one that will affect hotels and resorts moving forward.

Instagram Announces Interactive Story Ads

Instagram has just announced its new interactive Story Ads, which allow advertisers to add polling stickers to their campaigns. Advertisers can ask a question, and then viewers can click on one of two options. You can add polls during the creative portion of the ad creation process.

What This Means for Hotels & Resorts

Stories are an increasingly popular feature on both Instagram and Facebook, and early tests show that the interactive features increase view retention rates alongside more results. One case study saw a 40% increase in app downloads when using interactive sticker, and another saw a 20% decrease in cost-per-video view.

Use the polls to ask users yes or no questions, or to choose between two options, like “Dream vacation: beach or mountains” while showing offer different features or locations of your hotel or resort.

Facebook Offers Even More Newsfeed Transparency

Facebook is releasing more information for users to provide newsfeed transparency, giving them information about why they’re seeing organic posts in their feed along with more information about why they’ve been targeted for ads.

What This Means for Hotels & Resorts

For the past few years, users have been able to click on an ad and get a basic understanding of why they were seeing it, but this update takes that to a whole new level. Users can see exactly why they’re being targeted instead of given a vague reason, all the way down to “Facebook matched your email off a customer list that was uploaded.”

We know that all of our clients follow Facebook’s advertising rules and guidelines, but if you’ve ever worked with an advertising company you questioned, now is the time to make sure that they’re following every last targeting regulation.

WhatsApp Releases Business App In More Areas

In the past week, WhatsApp has announced an iOS version of their Business App, which is free and designed to help businesses and customers communicate more effectively through the app.

The new app will be rolling out in Brazil, India, the U.S., Germany, Mexico, Indonesia, and the U.K., and you can also use the Android or desktop versions of the site.

What This Means for Hotels & Resorts

WhatsApp is currently the most popular messaging tool in the world, with more than 1.5 billion active users. This is even more than Facebook’s Messenger (and WhatsApp’s sister company), so this is a significant number. The iOS release could be a sign that we’re inching a step closer to the Messenger, Instagram Direct, and WhatsApp integration we know is coming sometime in the next year. In the meantime, take advantage of this, as it could be a prime platform for your guests to contact you on.

Twitter Tests Reply Threads

Twitter is currently testing new labels in their also-in-testing reply threads, which are designed to make it easier for users to follow conversations on the platform. Users will be given labels like “author” and “mentioned” that others can see in the replies.

What This Means for Hotels & Resorts

Reply threads on Twitter will be a huge development in facilitating more streamless conversations, and these labels could help that further. As they stand now, Twitter threads can be difficult to follow, potentially reducing organic discussion on the platform, so it makes sense they’d want to change this. If and when this feature rolls out, take full advantage to engage your guests more on the platform.

Hospitality Social Media News is brought to you by Lodging Interactive, a full-service digital marketing and social media engagement and reputation management agency exclusively servicing the hospitality industry. Through its web design and search optimization division as well as its CoMMingle Social Media Division, Lodging Interactive provides effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants and spas. For more information:

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