Technology

We aren’t just living in a mobile age – we are living in an ‘on-demand’ economy, and it is revolutionizing business models and the corresponding consumer experience across every industry. With digital platforms and apps empowering instant gratification, paired with efficient and intuitive technological properties to cater to a personalized and data-driven experience, the supply which meets the demand of customers is readily available, 24/7.

'Dynamic and unpredictable,' was how Del Ross, the chairperson of this week’s EyeforTravel North America, and a senior advisor to McKinsey, described the travel industry in the ‘weird year’ just gone. Ross, who yesterday opened the EyeforTravel North America conference, which is now into its 20th year, said there had been some unexpected developments since last year's event.

Ask any leader – regardless of industry – what they believe is the key to driving customer experience and exceeding consumer demands, and their answer will likely detail some form of technological transformation. We have long since entered the age of the customer, which means customer experience can now be earmarked as the defining factor in the creation of brand longevity and customer loyalty.

Social Tables has released a free workbook of exercises tailored to guide hotel properties and chains through effective segmentation of groups and meetings business.

A recent, global PMS study conducted by h2c, titled, The Future of Hotel Management Systems: Identifying the Future Role of the PMS, set out with the lofty aim to shed light on the current (and future) PMS landscape.

Join Sojern, Sabre and Nor1 as our experts take a look at how you can own and optimize over 451+ touchpoints in the average path-to-purchase to generate 1.5-3x more direct bookings, be less reliant on OTAs, provide a booking experience to maximize conversion, and merchandise your hotel’s product and services to drive revenue and provide a great guest experience so they come back again and again.

While a majority of women overall feel that their gender positively impacts their ability to pursue a career in tech, 77% still acknowledge that they face more challenges to grow and succeed than men. The strong appeal of tech to the next generation of female talent offers a vital opportunity to drive change.

Rich Tuckwell-Skuda – President of Avvio North America and on the HX: Hotel Experience Board of Advisors for Sales, Marketing and Education – discusses buyer behaviour, tech developments and guest engagement.

With budgeting season comes the time to analyze digital marketing initiatives and plan for trends that may arise throughout the year. When constructing your budget, think about upgrades your property needs to make regarding digital technology and marketing strategy.

While every hotelier can and does analyse every visit and purchase on their own branded web sites, how much visibility do they have into their indirect sales channels? With today’s aspirations to reduce distribution costs, while maximising the number of searches into conversions – are Hoteliers missing a vital trick when it comes to managing their API traffic?