How Hotels Can Leverage the Psychology of Impulse Buying to Capture More Revenue and Enhance the Guest Stay – By Jos Schaap

The good news is that the trend for impulse booking has seen a recent surge as consumers search for last-minute deals on flights and hotels. With online booking platforms and the option to view virtual tours, chat with hotel representatives online and book instantly, the hospitality industry has seen a 150% surge in travel-related searches for 'today' and 'tonight' in the past two years.