Technology

The AI Hospitality Alliance has introduced a complimentary eight-part workshop series designed to provide hospitality professionals with practical guidance on implementing artificial intelligence in their businesses.

54 contributors representing 32 companies will collaborate on shared frameworks, standards, and technical blueprints for hospitality AI.

The AI Hospitality Alliance in partnership with HEDNA have launched the industry’s first comprehensive, crowdsourced catalogue of hospitality AI use cases.

The 2026 AI Hospitality Alliance (AIHA) member survey reveals that industry stakeholders are eager for practical, operationally focused guidance on artificial intelligence, with a strong preference for AIHA to act as a standard-setting authority rather than a source of general commentary.

A global survey of over 25,000 consumers reveals a significant shift in shopping behavior as people increasingly trust AI agents to make purchasing decisions, challenging traditional brand value and forcing brands to adapt to a new era where machine-driven choices and consumer intent shape market success.

A new study from 5W Research suggests that artificial intelligence platforms are reshaping how travelers discover brands online. The findings indicate that airlines, hotel companies and booking platforms with the strongest reputations and editorial presence are gaining greater visibility in AI-generated recommendations, regardless of their size or market share.

This article explores the nuanced relationship between online travel agencies and hospitality businesses, analyzing how the choice of booking channel can influence a customer’s lifetime value to a company.

New research from Mews reports that 98% of hoteliers have used artificial intelligence in their operations in the past six months, with most stating that certain guest interactions should remain human-led.

A recent survey of 2,000 U.S. office workers using AI found that most believe showing courtesy to AI, such as saying ‘please’ and ‘thank you, ‘ improves results, with significant differences in attitudes and adoption between leadership and staff levels.

The hospitality industry has seen a significant influx of $1 billion in funding, primarily driven by investments in property management systems and artificial intelligence solutions, underscoring the sector’s growing reliance on technology.