How Technology Has Fed Our ‘Last Minute’ Culture – By Sara Padrosa, Country Manager – Spain, SiteMinder

Since the mass adoption of the internet, technology has played a central role in shaping how almost every element of travel is experienced. From smartphones to electronic payments, blogs, social media, chatbots, A.I., ordering and review apps, and even smart luggage, technology has increased the ease and speed at which a holiday can be pulled together, and has been a lead driver in the growth of our industry.

Cloud Hosted Vs. On Premise Vs. Self Hosted Vs. Private Cloud PMS: All Platforms Have Advantages; Which is Right for You? – By Warren Dehan

A great deal has been written over the years about the viability of moving a hotel’s property-management system (PMS) to the cloud to take advantage of the latest technologies, but hoteliers need to realize that it’s not the only viable option. All platforms have advantages, including self-hosted, private cloud and on-premise solutions that leverage the latest mobile, contact free and web-based technologies. Independent operators can still enhance the digital guest experience, support personalized and mobile check-in, deploy contact free technologies, and secure hotel/guest data even if their PMS does not reside in the cloud. It should not be a question of 'Cloud or On Premise?' but rather 'Does the PMS solve your business objectives in both technology and service?'

Grandma Just Texted the Front Desk – Bridging the Generational Tech Gap – By Laura Badiu

While it’s hard for me to believe (and admit), I am part of a generation that wasn’t exactly born in the midst of the technological revolution – I was eased into it. I am what we call a 'digital native' but growing up, 'the' internet wasn’t a given and it definitely wasn’t a must. I remember first getting acquainted with it sometime in middle school and although I found it impressive, at the time it wasn’t exactly life-changing. It was just one of the many things that, as a child, you slowly discover and incorporate into your life and daily activities.

Crisis Management: Preparing Your Hotel for Coronavirus (COVID-19) – By Margaret Mastrogiacomo, EVP Strategy

​With Coronavirus (COVID-19) continuing to spread, it’s important for hotels to have an action plan in place that addresses both the current state and the potential future impact if the situation continues to worsen. Overall, your hotel should arm itself with an internal Coronavirus response team which includes a member from every department critical to your business. This team should be responsible for keeping a pulse on the evolving landscape, continually brainstorming adjustments to strategy, and presenting to internal stakeholders to take action. ​

Creating a Picture-Perfect Booking Experience for Guests – By Ashley Garner

Previously we covered a number of learnings our team has gathered over the years that are proven to positively impact a hotel’s booking performance. Each finding had to do with enhancing the user experience and what will make travelers convert to guests. One of the areas we discussed was photos. Now we’re going to take a deeper dive and share some UX insights regarding photos based on a year and a half of user testing on our SynXis Booking Engine (SBE).