Why Hotel Business Intelligence is All The Rage

It has long been known that business Intelligence (BI) can be instrumental in helping hotel operators make smarter and more timely decisions. A new groundbreaking study from Starfleet Research explains at length how hotels that use advanced BI tools and capabilities to transform raw data into actionable insights are driving significant improvements in various aspects of their operational and financial performance.

State of the Market 2019 Just Published Featuring Emirates, TripAdvisor and Expedia

Disruptive technologies and advanced analytics are a huge influencer when it comes to bottom lines, customer loyalty and market share for 2019. The travel industry is reaching a sink or swim point with the acceleration of predictive analytics and the nascent levels of machine learning now available. It’s adapt and thrive or ignore and fall behind.

Hotel Technology Success: 4 Key Insights for 2019

Hotel technologies are advancing at lightning speed. It can be hard to stay smart and keep current on the latest innovations. Following are just a few takeaways from the latest Starfleet Research studies, involving more than 450 hotel executives, managers and staff, that hotel owners and operators should keep in mind as they ponder the future of technology-enabled business improvement in the context of their own properties.