Since the mass adoption of the internet, technology has played a central role in shaping how almost every element of travel is experienced. From smartphones to electronic payments, blogs, social media, chatbots, A.I., ordering and review apps, and even smart luggage, technology has increased the ease and speed at which a holiday can be pulled together, and has been a lead driver in the growth of our industry.
Artificial intelligence may be in its infancy in the foodservice industry but its got huge potential
Resilience In Hospitality Through Human, Technology & System Convergence
A great deal has been written over the years about the viability of moving a hotels property-management system (PMS) to the cloud to take advantage of the latest technologies, but hoteliers need to realize that its not the only viable option. All platforms have advantages, including self-hosted, private cloud and on-premise solutions that leverage the latest mobile, contact free and web-based technologies. Independent operators can still enhance the digital guest experience, support personalized and mobile check-in, deploy contact free technologies, and secure hotel/guest data even if their PMS does not reside in the cloud. It should not be a question of 'Cloud or On Premise?' but rather 'Does the PMS solve your business objectives in both technology and service?'
Security experts advise vigilance and extra authentication to prevent cybercriminals from causing data breaches.
Technology that reduces contact and speeds transactions will be a key part of a restaurants recovery toolkit.
In his lecture Florian Bauhuber talks about the future of tourism and the current situation regarding AI.
While its hard for me to believe (and admit), I am part of a generation that wasnt exactly born in the midst of the technological revolution – I was eased into it. I am what we call a 'digital native' but growing up, 'the' internet wasnt a given and it definitely wasnt a must. I remember first getting acquainted with it sometime in middle school and although I found it impressive, at the time it wasnt exactly life-changing. It was just one of the many things that, as a child, you slowly discover and incorporate into your life and daily activities.
With Coronavirus (COVID-19) continuing to spread, its important for hotels to have an action plan in place that addresses both the current state and the potential future impact if the situation continues to worsen. Overall, your hotel should arm itself with an internal Coronavirus response team which includes a member from every department critical to your business. This team should be responsible for keeping a pulse on the evolving landscape, continually brainstorming adjustments to strategy, and presenting to internal stakeholders to take action.
Previously we covered a number of learnings our team has gathered over the years that are proven to positively impact a hotels booking performance. Each finding had to do with enhancing the user experience and what will make travelers convert to guests. One of the areas we discussed was photos. Now were going to take a deeper dive and share some UX insights regarding photos based on a year and a half of user testing on our SynXis Booking Engine (SBE).