the source for hotel and hospitality trends
Thanks to rapid technological advancements, the hospitality industry is at the cusp of a transformative era. Innovations in software, digital solutions, and hardware are revolutionizing guests’ experiences while streamlining operations in hotels, resorts, and tourist attractions.
Artificial Intelligence (AI) has the potential to revolutionize the travel industry by enabling hyper-personalization of services, improving operational efficiency through task automation, and fostering innovation.
When ChatGPT first hit the mainstream, it seemed to many that the multibillion-dollar world of travel search marketing was about to change overnight. It didn’t turn out that way.
In a recent survey of 1,000 travelers, more than 1 in 5 (22.8%) said they have used artificial intelligence (AI) to plan or assist with travel, representing more than a 40% increase since last September
The Internet of Things (IoT) promises a revolution in hospitality, offering unprecedented opportunities for enhanced guest experiences and operational efficiency. However, this interconnected web of devices also presents a significant cybersecurity challenge.
Valery Yakubovich, executive director of Wharton’s Mack Institute for Innovation Management, says that generative AI has a long way to go before it won’t require intensive human oversight.
HOTREC released its 2024 Hotel Distribution Study which examines recent developments and trends in the European accommodation sector, and uncovers the way consumers book hotel rooms.
The increasing reliance on Internet of Things (IoT) devices within the hotel industry introduces serious security challenges. Traditional cybersecurity tools, designed for conventional IT infrastructures, often fall short in effectively detecting and mitigating threats targeting these connected devices.
The report, underwritten by global cybersecurity leader Palo Alto Networks, offers a comprehensive analysis of the current state of IoT security in the hotel industry, providing actionable recommendations for enhancing protection against IoT-based threats.
Technology continues to evolve and in the hospitality industry we have seen drastic changes in recent years. A look into the future is necessary today, if only to better understand the current situation and to plan for 2024, as well as to understand what existing players are already doing and, undoubtedly, what guests and customers expect.