In the past year, theres been a lot of discussion and scandal around data breaches and platform manipulation from third parties. This newsletter, which is covering the last few weeks of news, shows that this is still front and center in the minds of many, including the platforms themselves. Without further adieu, lets take a look at whats new on social media and how it will impact hotels and resorts.
Varying from direct hotel websites to a new host of third-party channels, the diversity of the lists this year reflects a rise in consumer choice that is forcing hotels to compete for business on more booking channels than ever before.
The new year always brings new changes, and this month weve had an onslaught of social media updates as each platform readies themselves for success in 2019. Weve got new features designed to improve the users and marketers experience, so lets take a look at the ones that will affect hotels, resorts, and other businesses in the hospitality industry.
ZEW investigates whether online travel agents (OTAs) assign hotels worse positions in their search results if these set lower hotel prices at other OTAs or on their own websites.
Back in ancient Rome, gladiators would signify the end of a fight with either a thumbs up or a thumbs down, which was basically a very simplified, and rather brutal, sort of review. From the humble beginnings of word-of-mouth to an entire industry, feedback has certainly come a long way and its not stopping here. Its become second nature to look up and consider online reviews, whether we want to purchase an electronic, choose a restaurant, or book a hotel. Yet why exactly do we base our decision on reviews?
Happy 2019, everyone! As we move into the new year, its time to take a look at our social media strategies to assess whats working and how we can better connect with our guests. This includes assessing all the new social media that impact hotels and resorts, so take a look at everything thats happened over the holiday break so you can get your campaigns up to speed.
Determine the single most important metric by which you will be judged this coming year by management/ownership, then align your actions and energy around it.
With 2018 in our review mirror, its time to take stock of what was another eventful year in hotel marketing.
This wish list is unlike any other. Dont expect to be asked for the latest tech gadget or an all-expenses paid vacation.
What are the commonalities behind the great images that can make or break your property?