The Top 5 Things You Need to Know Now in Hotel Digital Marketing: May 2020 Edition – By Margaret Mastrogiacomo

As we prepare for the rebound in travel demand, it’s important to keep a pulse on the latest digital innovations you can leverage across channels to make a greater impact on performance. This month, Google rolled out a major core algorithm update, LinkedIn added new company targeting capabilities, and TV streaming ads rose in popularity. From SEO to Social Media and Design, here are the top 5 things you need to know now in hotel digital marketing.

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: February 2020 Edition

As we continue to ramp up our 2020 digital strategies, it’s important to stay ahead of the curve with the latest changes in the digital landscape. This month’s updates include changes to featured snippets, key points to consider when deciding to leverage the social platform TikTok, and the rollout of video ad blocking in Chrome. From SEO to design, read on for the top five things you need to know now in hotel digital marketing.

New Whitepaper Available: The Q1 2020 Hotel Digital Marketer’s Whitepaper

Now available for viewing and download, the NextGuest Q1 2020 Whitepaper: The Hotel Digital Marketer’s Whitepaper, covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence. The whitepaper takes a deep dive into strategies that will help to reach different audiences in different stages of their travel planning journey.

SiteMinder: Top Hotel Booking Revenue Makers of 2019 Show No Stopping of Direct Channel, Key Players

SiteMinder today reveals its annual lists of the distribution channels that brought the highest booking revenue to hotels over the past year. Varying across 20 of the world’s top tourism destinations, the lists reveal the fast-growing successes of both direct booking strategies for hotels and the growth strategies of the travel industry’s consolidation-hungry giants.

2020 Digital Marketing Trends for Hoteliers

A new year is the perfect opportunity to reflect on the previous year: What brought the most success? What could be improved? What can we add to our current marketing plan to ensure even higher success in 2020? With the industry constantly evolving and improving, we have put together some top digital trends hoteliers should keep on their radar to create a successful digital strategy in 2020.