This month, Googles search engine algorithm update takes full effect, Facebook rolls out new video format to more advertisers, and animated typography helps website content pack a punch. From SEO to design, read on to learn the top5 things you need to know now in hotel digital marketing.
There is an apparent trend showing social media platforms are shifting more towards 'authentic; usage of the platforms that encourage community building, and were seeing more features and changes coming as a result. Staying on track with these changes will be important for the long-term success of your campaigns.
Bad news. The cart abandonment rate in the travel industry is higher than any other – with abandonment rates of 81%. The good news is, weve researched and benchmarked the global top 50 travel websites to bring you the best practice on reducing booking abandonment while keeping your customers happy.
Today we are talking about our takeaways from part two of a three-part study performed by EyeforTravel in the Behavioral Analytics Report Series. This report is all about driving consumers through the purchase funnel and ways to improve conversion rate.
China's Online Hotel Reservation Industry Maintain Fast Growth, with MAU Reaching 91.09 million in Q2 2018, 20.1% Up from Q1 2018 – The Post-80s and Post-90s Generation Become the Critical Driving Forces for Domestic Accommodation Bookings, So Meeting Their Demands are the Key – Among Major Platforms, Meituan Hotels Ranked No.1 by Room Nights in Q2 2018, Followed by Traditional OTA Ctrip
Why It's One of the Most Important Online Revenue Drivers
If you havent taken advantage of your hotels Google My Business listing, whats the holdup? This free local search tool opens the door to a bevy of SEO opportunities and increased awareness for your property. Whether its a hotel or bed & breakfast, you can use Google My Business to better promote your property and increase your presence in local search.
The latest digital innovations this month include big announcements from Google, new Pinterest video opportunities, and geometrical shapes making a statement in website design for lifestyle brands. From SEO to design, read on for the top five things you need to know now in hotel digital marketing.
Two recent events in hotel distribution created a mild media buzz, but unfortunately were ignored by some hoteliers and quickly forgotten by the industry: Expedias Add-On Advantage and Booking.basic. In this article we will discuss the issues with these two new initiatives by Expedia and Booking.com, reminiscent of the old Wild West times of hotel distribution and the early years of unruly OTAs, before rate parity and best rate guarantees.
As Instagram pips a billion users travel and is tipped to be the fastest growing social network in 2018, the industry cannot ignore the importance of how things look