This month, Google announced the Google Page Experience update, Facebook expands testing for in-stream ads on Facebook Live, and Discovery Ads are rolling out globally. From SEO to Social Media and Design, here are the top 5 things you need to know now in hotel digital marketing.
As we prepare for the rebound in travel demand, its important to keep a pulse on the latest digital innovations you can leverage across channels to make a greater impact on performance. This month, Google rolled out a major core algorithm update, LinkedIn added new company targeting capabilities, and TV streaming ads rose in popularity. From SEO to Social Media and Design, here are the top 5 things you need to know now in hotel digital marketing.
Your input will help inform an upcoming research study conducted by Starfleet Research on best practices in driving direct bookings and how top-performing hotels maximize revenue performance.
As we continue to ramp up our 2020 digital strategies, its important to stay ahead of the curve with the latest changes in the digital landscape. This months updates include changes to featured snippets, key points to consider when deciding to leverage the social platform TikTok, and the rollout of video ad blocking in Chrome. From SEO to design, read on for the top five things you need to know now in hotel digital marketing.
The office, located in the Mitte/Kreuzberg area, will provide sales support for hoteliers both across the DACH region and broader Europe alongside SiteMinders offices in London and Galway.
Now available for viewing and download, the NextGuest Q1 2020 Whitepaper: The Hotel Digital Marketers Whitepaper, covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence. The whitepaper takes a deep dive into strategies that will help to reach different audiences in different stages of their travel planning journey.
SiteMinder today reveals its annual lists of the distribution channels that brought the highest booking revenue to hotels over the past year. Varying across 20 of the worlds top tourism destinations, the lists reveal the fast-growing successes of both direct booking strategies for hotels and the growth strategies of the travel industrys consolidation-hungry giants.
If your property website currently has an Instagram feed application, it will no longer work in coming weeks. It must be updated to an approved, secure connection, in order to keep that photography feed flowing onto your website.
Its not just the start of a new year, but a new decade – meaning there are new updates, announcements, and initiatives kicking off around the industry. Read on to discover the top five things you need to know now in hotel digital marketing and make sure you start the new decade off on the right foot.
A new year is the perfect opportunity to reflect on the previous year: What brought the most success? What could be improved? What can we add to our current marketing plan to ensure even higher success in 2020? With the industry constantly evolving and improving, we have put together some top digital trends hoteliers should keep on their radar to create a successful digital strategy in 2020.