Top 5 Things You Need to Know Now in Hotel Digital Marketing: September Edition – By Margaret Mastrogiacomo, Vice President Strategy

This month, Google’s search engine algorithm update takes full effect, Facebook rolls out new video format to more advertisers, and animated typography helps website content pack a punch. From SEO to design, read on to learn the top5 things you need to know now in hotel digital marketing.

Trustdata Publishes China’s Online Hotel Reservation Industry Report Q2 2018

China's Online Hotel Reservation Industry Maintain Fast Growth, with MAU Reaching 91.09 million in Q2 2018, 20.1% Up from Q1 2018 – The Post-80s and Post-90s Generation Become the Critical Driving Forces for Domestic Accommodation Bookings, So Meeting Their Demands are the Key – Among Major Platforms, Meituan Hotels Ranked No.1 by Room Nights in Q2 2018, Followed by Traditional OTA Ctrip

Optimize Your Hotel’s Google My Business Listing Like A Pro

If you haven’t taken advantage of your hotel’s Google My Business listing, what’s the holdup? This free local search tool opens the door to a bevy of SEO opportunities and increased awareness for your property. Whether it’s a hotel or bed & breakfast, you can use Google My Business to better promote your property and increase your presence in local search.

Top 5 Things You Need to Know Now in Hotel Digital Marketing: August Edition – By Margaret Mastrogiacomo, Vice President Strategy

The latest digital innovations this month include big announcements from Google, new Pinterest video opportunities, and geometrical shapes making a statement in website design for lifestyle brands. From SEO to design, read on for the top five things you need to know now in hotel digital marketing.

Another Move by The OTAs That Is Harmful To Hotel Profitability – What You Need to Know – By Max Starkov

Two recent events in hotel distribution created a mild media buzz, but unfortunately were ignored by some hoteliers and quickly forgotten by the industry: Expedia’s Add-On Advantage and Booking.basic. In this article we will discuss the issues with these two new initiatives by Expedia and Booking.com, reminiscent of the old Wild West times of hotel distribution and the early years of unruly OTAs, before rate parity and best rate guarantees.