Search Surprises: Still Room for Competition in Travel
What exactly is programmatic advertising? Simply put, programmatic advertising is a way to automate and scale hotel advertising. It gives hotel marketers the ability to deploy advertising to specific audiences (ie. Men with a household income of 150K+ that live in Fort Lauderdale) wherever they congregate across a vast global array of websites and networks.
Google My Business is a free and often overlooked opportunity for hotels to gain more search engine visibility. In this episode, we look at 8 things that you can Do Right Now to Optimize Your Google My Business Listing.
Following fast on the heels of last weeks Google announcement of the rebranding of Google AdWords to Google Ads, yesterdays Marketing Innovations Keynote announced a plethora of new product names and new features as Google revamps their entire marketing ecosystem.
Facebook Dynamic Ads for Travel (DAT) is a specialized advertising format that enables marketers to personalize ads to people who are in process of planning a trip, across Facebook, Instagram, and the Facebook Audience Network.
As social media has evolved, weve seen each platform racing to make on-site content more dynamic. GIFs can be added to comments on Facebook, there are interactive stickers for stories, and video is booming everywhere. The last two weeks worth of social media updates largely reflect this trend, granting hotels and resorts new creative tools to better connect with our audiences.
Smart hotel marketers prioritize keeping up-to-date on email marketing best practices in order to continually improve their programs and reap a growing return on investment. Here are some of our email best practices for hotel and resort marketers looking to improve their profits in 2018
If youve been in the hotel industry long enough, youd remember when having a few wholesalers contracts, a fancy brochure and a telephone number were pretty much all you needed to stay in business. The bad news is that the good ol days are gone for good. Hotel marketing is getting more and more complicated, and its unlikely that the trend will revert any time soon, so youd better be prepared to overcome new obstacles and challenges every week.
Were almost halfway through the year, and the world of social media has changed drastically– even in the last two weeks. Lets take a look at the most recent social media updates and how theyll affect hotels and resorts.
This month, Google nudges SEO marketers in the right direction with clarifications to the mobile-first index as it rolls out to more websites; Bing pilots in-market audiences; and Instagram gets more serious with Stories by adding e-commerce features. From SEO to design, read on to learn the top five things you need to know now in hotel digital marketing, and stay informed.