Happy 2019, everyone! As we move into the new year, its time to take a look at our social media strategies to assess whats working and how we can better connect with our guests. This includes assessing all the new social media that impact hotels and resorts, so take a look at everything thats happened over the holiday break so you can get your campaigns up to speed.
Determine the single most important metric by which you will be judged this coming year by management/ownership, then align your actions and energy around it.
With 2018 in our review mirror, its time to take stock of what was another eventful year in hotel marketing.
This wish list is unlike any other. Dont expect to be asked for the latest tech gadget or an all-expenses paid vacation.
What are the commonalities behind the great images that can make or break your property?
The holidays are here, and there are few busier seasons for those of us in the hospitality industry. We know youre busy, so well get right to our last edition of our newsletter in the 2018 year so youll be up to date on all the social media changes that matter to you.
These insights can help hotel marketers craft data-backed strategies for future holiday seasons.
In a digital age in which the majority (70% to be exact) of consumers prefer to learn about products or offerings via content versus traditional advertisements, the value of content marketing is undeniable. However, within the modern content marketing landscape, cracking the code of evolving algorithms across each social platform can, at times, feel like an impossible task.
Staying innovative in your digital marketing strategy means staying up-to-date with the ever-changing digital landscape. From TripAdvisor evolving into a social travel platform with new research and sharing tools to Google Maps adding a follow button for businesses, learn more about the top things you need to know now in hotel digital marketing.
Even though each social media platform is unique in a number of ways, there are a lot of similarities they all share, too. A few trends are visible across the board in the social media world, and this month weve seen features that are focused on improved integration and making more information available to both marketers and users alike. Lets take a look at each update and how theyll affect hotels and resorts.