A study released today by SiteMinder highlights the ever-growing appeal of Mexico as one of the worlds 10 most-visited countries.
Corporate travel is on the rise in the region, but people are doing it differently
An analysis by SiteMinder today reveals that direct bookings have plummeted from constituting 94 percent of the 7.4 billion made in online hotel sales in Italy 10 years ago to constituting only 20 percent of the 11.6 billion estimated this year.
An analysis by SiteMinder today reveals that online hotel bookings in France are set to increase four percent in 2019 a growth rate not seen by the nations hoteliers in four years.
Were getting closer to our peak busy season in the hospitality industry, so now isnt the time to be slacking on the latest and best in social media. Were here to help with that, so check out these new social media marketing updates and how they can impact hotels and resorts.
Email marketing is a vital part of a hotels CRM efforts, but for many, it remains a complex, uncharted landscape. The good news is, its not as hard as it seems. These days, a wide array of user-friendly platforms make it easy to maintain and manage an email list, design collateral, automate sends, and gather analytics. However, its important to keep some important best practices in mind. So, without further ado, heres our list of the top five email marketing best practices for hoteliers.
Most social media platforms seem to be in a state of transition right now, deciding where they want the future of their sites to go and what they can offer users. In the last few weeks, weve seen a few social media updates focused on those goals, so lets take a look at each one that will affect hotels and resorts moving forward.
A lot has happened in the past two weeks in the social media marketing world, and as hotels and resorts tackle the Spring Break rush and prepare for the upcoming summer busy season, now is as good a time as ever to make sure youre up to date with all the new changes
This month, the latest digital innovations include Google algorithm updates, new e-commerce and influencer features on Instagram, and video rolling out to Google responsive display ads. From SEO to design, find out the top five things you need to know now in hotel digital marketing.
Ah, technology and revenue… our inexhaustible sources of discussion and research. When we talk about tech innovations, what normally first pops into mind is the investment that these systems require, both from a financial and time perspective. But the reason why were slowly but surely putting a stop to tech-related skepticism is what awaits for us after the finish line: a better guest experience, a significant improvement in reputation, and of course, profit.