Website personalization has been proven to improve conversion rates and direct bookings for hotel properties. Rather than having one broad message, personalization tactics allow you to segment site visitors by shared attributes and serve them with relevant messages or offers tailored to their needs.
Its a known fact that Google has goals of becoming the complete funnel for many of the searches and transactions we make online. Theyve already made great strides with their airline system and they have their sights squarely aligned with the hotel/travel space.
The benefits of hyper-personalization are well known to the travel industry. Making your customer feel loved, launching unbeatable granular marketing and ensuring relevancy will undoubtedly deliver huge gains for your organization.
Were nearing the end of the year and are getting ready for the big holiday rush, but now is no time to let your social media marketing slide. There have been a lot of new updates that have rolled out in the past week that are directly relevant to hotels and resorts, to lets dive in and look at each one.
Now available for viewing and download, the HEBStrategy Q4 2018 Whitepaper Edition: The Hotel Digital Marketers Whitepaper, covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence. The whitepaper takes a deep dive into strategies that will help to reach different audiences.
Does social media impact where and how you travel? From looking to favourite social media influencers for genuine travel inspiration, to considering making a career out of travel itself and sometimes falling into the pressures of having a compelling online presence, it seems that travel and social media work hand in hand.
Avvio has released a whitepaper on personalisation which specifies six guiding principles for hotels to follow in order to optimise their digital profile.
According to surveys, word of mouth marketing impression results in five times more sales than a paid impression and people are 90% more likely to trust a brand endorsed by a friend.
Sojern's Global Travel Insights Report Shows Travelers Across The Globe Planning 12+ Day Local Holiday Trips
Continuing our annual Halloween tradition, weve asked hotel marketers nationwide, across all chain scales and property sizes, what theyre most spooked about right now.