How to Organize Your Website Content Like Marie Kondo – By Nick Papa

When Marie Kondo first published 'The Life-Changing Magic of Tidying Up' in 2011, best practices for website content were almost entirely different. Eight years ago, applying Kondo’s KonMari method to organizing your website would have been unheard of. Back then, landing pages were the name of the game – the more you could create, the better. But as the decade progressed, Google changed the rules.

Chinese Travellers: Why They’re the Guests French Hotels Can’t Afford to Ignore – by Antoine Aubrun, Country Manager – France, SiteMinder

It’s almost impossible to read through a hospitality or travel publication these days and not find the latest jaw-dropping statistic on the Chinese traveller market. Here’s one: according to The China Outbound Tourism Research Institute (COTRI), the number of overseas trips made within a year by Chinese tourists will exceed 400 million by 2030. And, another: in 2017, China led the world in its investments toward travel abroad, investing a total of US$258,000 million, according to the UNWTO.

What Just Happened in Social Media and What It Means for Hotels

Social media never stops, and neither do the updates that shape the platforms our guests are frequently engaging with. In the past two weeks, we’ve seen exciting new developments from Facebook, Instagram, Twitter, LinkedIn, and even Reddit that are all working to change the game just a bit. Let’s take a look at all these updates and how they’ll affect hotels and resorts.

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: February Edition – By Margaret Mastrogiacomo, Vice President Strategy

This month, the latest digital innovations include Facebook allowing Page owners to participate in Groups, new video advertising opportunities through Amazon, and asymmetrical layouts making a splash in website design. From SEO to design, discover the top five things you need to know now in hotel digital marketing.