As our series of quarterly parity reports show, parity issues are at the root of huge potential losses for hoteliers. These have a number of causes, depending on whether OTAs have a contractual relationship with the hotels. Whats often not discussed is the role wholesalers play in exacerbating this problem when dealing with non-contracted OTAs.
7 Questions Hotel Marketers Need to Answer With Their Marketing.
When Marie Kondo first published 'The Life-Changing Magic of Tidying Up' in 2011, best practices for website content were almost entirely different. Eight years ago, applying Kondos KonMari method to organizing your website would have been unheard of. Back then, landing pages were the name of the game – the more you could create, the better. But as the decade progressed, Google changed the rules.
The hospitality industry never sleeps and social media doesnt, either. This weeks edition of our biweekly newsletter discusses new changes to Facebook groups, expanded Promoted Pin access, clarification of YouTube policies, and some news about what Instagram is working on next.
Here are two examples of hotel website content that helps solve problems and relieves guest pain points:
Backlinks are incoming links to your website from other websites. These links to your website are viewed as votes of confidence to search engines. It means your propertys website is important and relevant enough for other websites to link to and associate themselves with. Quality vs. Quantity of Backlinks:
Its almost impossible to read through a hospitality or travel publication these days and not find the latest jaw-dropping statistic on the Chinese traveller market. Heres one: according to The China Outbound Tourism Research Institute (COTRI), the number of overseas trips made within a year by Chinese tourists will exceed 400 million by 2030. And, another: in 2017, China led the world in its investments toward travel abroad, investing a total of US$258,000 million, according to the UNWTO.
Social media never stops, and neither do the updates that shape the platforms our guests are frequently engaging with. In the past two weeks, weve seen exciting new developments from Facebook, Instagram, Twitter, LinkedIn, and even Reddit that are all working to change the game just a bit. Lets take a look at all these updates and how theyll affect hotels and resorts.
Any business that has an actual physical location needs to put time into their local SEO. It is imperative, especially in the hospitality industry, for search engines to know where a property is located. There are several things you can do to ensure your propertys location is known and that the information provided about it is reliable.
This month, the latest digital innovations include Facebook allowing Page owners to participate in Groups, new video advertising opportunities through Amazon, and asymmetrical layouts making a splash in website design. From SEO to design, discover the top five things you need to know now in hotel digital marketing.