Hospitality Social Media Marketing News – January 17, 2019 Issue

Happy 2019, everyone! As we move into the new year, it’s time to take a look at our social media strategies to assess what’s working and how we can better connect with our guests. This includes assessing all the new social media that impact hotels and resorts, so take a look at everything that’s happened over the holiday break so you can get your campaigns up to speed.

The ‘Robin Hood of Algorithms’ – Why LinkedIn’s New Feed Could Be a Game Changer for Hotel and Travel Technology Brands – By Alan E. Young

In a digital age in which the majority (70% to be exact) of consumers prefer to learn about products or offerings via content versus traditional advertisements, the value of content marketing is undeniable. However, within the modern content marketing landscape, cracking the code of evolving algorithms across each social platform can, at times, feel like an impossible task.

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: November Edition – By Margaret Mastrogiacomo, Vice President Strategy

Staying innovative in your digital marketing strategy means staying up-to-date with the ever-changing digital landscape. From TripAdvisor evolving into a social travel platform with new research and sharing tools to Google Maps adding a follow button for businesses, learn more about the top things you need to know now in hotel digital marketing.

Hospitality Social Media Marketing News – November 26, 2018 Issue

Even though each social media platform is unique in a number of ways, there are a lot of similarities they all share, too. A few trends are visible across the board in the social media world, and this month we’ve seen features that are focused on improved integration and making more information available to both marketers and users alike. Let’s take a look at each update and how they’ll affect hotels and resorts.