Bridging the gap between the operations staff and the marketing team is an age-old problem that has faced many hotels. In this episode of the award-winning Fuel Hotel Marketing Podcast, we tap into the brain of a bonafide hotel operator, Wil Slickers, and discuss some ideas that may help you to get every team member into alignment and eliminate the silos so that you can better serve your guest.
Legacy Hotel, Airline and Rental Car Brands Lag Far Behind Digital Leaders in Travel and Other Industries
Now available for viewing and download, the NextGuest Q4 2019 Whitepaper Edition: The Hotel Digital Marketers Whitepaper, covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence. The whitepaper takes a deep dive into strategies that will help to reach different audiences.
Were getting closer to the holiday season, and as were restructuring and mapping out our social media strategies for 2020, its crucial for hotels and resorts of all shapes and sizes to consider all the new changes happening on social media.
Filling occupancy during the off-season remains one of the hoteliers biggest challenges and can require a lot of creativity for your digital marketing strategy. Hoteliers should be using every platform, including email, social, paid search, and website content, to promote sales during the off-season. As challenging as it may sound, there are several tactics and ideas that you can implement into these platforms for your off-season marketing strategy. Today, were going to discuss 8 ways that you can use to push for more bookings in the off-season.
Independent hotels can learn a lot from branded hotels. Once you understand their strategies and limitations in the digital space, you can compete with them. For this episode of the Fuel Hotel Marketing Podcast, the Fueligans enlisted the expertise of Stephanie Smith from Cogwheel Marketing to tell us about what the brands are up to and how we can outperform them. From SEO to Social, theres a little something for everyone.
The social media changes never really stop coming, and while it keeps us on our toes, many of the changes are focused on improving the platforms and tools we use to connect with our guests. Lets take a look at all the changes that have happened in the past two weeks and how it could impact hotels, resorts, and other guest-facing businesses in the hospitality industry.
A lot has happened in the last two weeks in the social media world, and there are some big changes happening that will directly impact hotels, resorts, and other businesses in the hospitality industry. Lets take a look at each one and discuss what it means for you.
In our recent blog, Putting Contextual Advertising in Context for Hoteliers, we covered the many advantages that contextual advertising offers over more frequently used hotel advertising initiatives or strategies for driving direct bookings. So, what is holding hoteliers back from effectively implementing in-context ads? Here we take a look at how you can overcome the most common barriers that often stand in the way of many hoteliers today.
In this episode, we get back to basics with the latest in our hotel marketing 101 series. This time, we discuss social media and identify the platforms and the strategies that make the most sense for your property.