The Loyal Behavior Of The Guest In The Experiential Hospitality – By Osvaldo Torres Cruz
According to experts, the current consumer trend is becoming more and more incredulous and skeptical as a result of having greater variety of choice in the markets. This means that to achieve loyal consumers behavior tends to be increasingly difficult. However, this is the main goal of any business because loyal customers behavior determines not only the permanence of the company in the market but also its position.