With leisure demand driving the recovery in the hotel industry, all-inclusive resorts are in high demand around the world, especially now that travel costs are rising, and travelers are looking for vacations that provide the best value for their money. Read on to know more.
A colleague sitting across you at the office sips languidly at her coffee while staring at her computer screen. You notice the white print glaring against the black background of her mug as she chugs away absently and giggle to yourself. 'I am silently judging your grammar', it says. You chuckle because you can relate. As a branding executive, you know that when it comes to reaching out to your audience, even the tiny details count.
Hotel companies are redesigning their loyalty programs to meet the changing consumer demands. Read on to know more.
The hotel industrys recovery after the pandemic has largely been driven by leisure travel. This season, hotels are experiencing a surge in occupancy for leisure travel. However, business travel is yet to make a full comeback post-pandemic. Guest writer Are Morch shares his tips on how to target this market.
Hoteliers need to ask themselves a few questions: What type of guests are staying at your hotel? What are they looking for when they stay? Determining who your guests are and what they want will help you create the right system to reward them.
Our fast-paced world keeps picking up speed, with digitization, globalization and mobility recognized widely as signs of progress and innovation – yet for many there is a growing desire to take a step back, catch their breath and establish some emotional roots for a measure of safety and stability. Consequently, businesses that deliver products and services that address this need to be grounded may have a leg up on the competition, new research shows.
Its no secret that the consumers' connection to their preferred brand has frayed during the pandemic-driven downturn in travel.
Even if travel to your destination resumes in 2021, your content marketing habits from the 2000s wont be enough. To match the right travellers with the right experiences, youll need a fresh approach to research, markets, values, and messages. And for that, you need science, data science.
With the travel and tourism industry gradually recovering from the devastating impact of the Covid-19 pandemic, destinations are aiming to take advantage of a pent-up appetite for foreign holidays. ForwardKeys Market Research Manager, Luis Millan, discusses the various strategies that tourist boards can employ to encourage the reactivation of travel to their destination.
It is a well-established fact that successful global marketing and the localisation of marketing and branding collaterals in hospitality and tourism require more than just a normal translation into local languages. Transcreation (creative translation), a far more superior option, takes into consideration the nuances of local languages and creatively delivers content to readers in their mother tongues. When words are imbued with more than just literal meaning, the result is effective engagement that draws consumers into the world of your establishment effortlessly.