Todays typical online travel consumer is exposed to more than 38,983 micro-moments in a 60-day timeframe and visits an average of 18 websites via multiple devices across eight sessions before making a hotel booking (Google Research). With the explosion of the 'digital way of life', the customer journey has become increasingly complex, forcing hoteliers to overhaul not only their corporate and marketing strategies, but also their technology stack in order to engage, acquire, service and retain these digitally-enabled travel consumers across multiple digital touch points and across all digital channels and devices.
Regardless of the industry, content marketing has long since been touted as one of the key differentiators to a companys long-term success. After all, its one thing to have a great product or offering, but its another to have a great product or offering that is effectively packaged to the masses from a trusted company that seems to have everyones attention. But when it comes to establishing credibility, generating positive hype and growing your brand and business, what is the name of the game?
Seeing bookings slow down because of seasonality can be hard. It doesnt have to be. Here are some marketing and revenue management tips to lift occupancy and maintain revenue during the low period.
The new partnership enables the Louvre Hotels Group, a major player in the global hospitality industry, to optimize quality management and benefit from the award-winning guest feedback platform
As a hotelier, the process of (effectively) marketing to millennials might have initially presented itself as a rather daunting task. Just how much buying power and influence do millennials have? And how does that impact the hospitality industry? What are their travel behaviors and preferences? How can hotels readily appeal to the millennial generation without compromising their relationship with travelers of previous generations? Who and what should be the priority?
Now available for viewing and download, the Q1 2019 Hotel Marketers Whitepaper, covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence. The whitepaper takes a deep dive into strategies that will help to reach different audiences.
What happens when a hotel marketer wants to attract guests from across age groups?
Coming up with fresh and creative marketing initiatives is never an easy task. Hotels all over the world face fierce competition regardless of their destination. Utilizing creative ideas to attract guests can help hotels stand out in the crowd and help them to gain new and repeat visitors. Our new article series, Digital Inspo: What Creative Hotels are Doing Online, dives deep into a recent original campaign idea developed by a hotel brand.
ere are the four main goals of most hotel influencer programs, as well as the most meaningful KPIs for each:
The free guide is focused on direct messaging and how this new technology impacts hotel-to-guest communication, as well as the satisfaction rates, the quality of guest feedback, and ultimately, increased hotel revenue.