We are immersed in a difficult and unprecedented time in the travel and hospitality industry. However, there are some steps you can take when it comes to your digital marketing to make the most of what you have available. Here are our recommendations:
At TravelNet Solutions, we realize the seriousness of the current Coronavirus pandemic for the travel industry. There are practical ways you can prepare your business for whats happening right now and in the near future. Here are five ways to be prepared and have a plan of action.
Each day, we awake to a news cycle brimming with critical updates that directly impact the well-being of our business, the experience of our clients, and find ourselves wondering: What could possibly come next? And now, as more closures commence around the world, social distancing practices go into effect, and travel bans are enforced, we find ourselves facing uncharted territory. But its not all bad news. The cancelations or postponements of live events, meetings and conferences and the increasing barriers of face-to-face business have opened up new opportunities for brands to build on their digital strategies.
Brand experts and technology providers discuss hotel identities at the forum on Rebuilding and shaping hotel brands
The current outbreak of an extremely contagious respiratory sickness is making its rounds on a global scale. It is clearly taking its toll on almost every business sector. In particular, hitting the bottom-line of establishments in the travel, hospitality, lifestyle and retail sectors.
Marketing never stops. Even when a crisis event like coronavirus seems to be consuming everyones attention, you still have to get your message out – but do so in a sensitive, thoughtful way. How? Brian Hall, chief marketing officer of Explore St. Louis and a member of the HSMAI Americas Board of Directors, recently offered some insights.
When done well, metasearch can be a hotels best friend. Its a source of demand that can be more affordable than OTAs, more reliable than your brand.com and less costly than brand marketing. On the flipside, when done poorly, metasearch can waste money and reduce profitability.
Yes, there has been yet another change in the digital marketing world of hoteliers! Google, far and away the dominant force on metasearch, announced they will begin to offer users greater rate transparency in Google Hotel Ads and in hotel searches
As my workshop participants and frequent readers know, I often talk about the new era of 'Silent Selling,' where most correspondence is happening via email, app message or text. My recent train-the-the trainer articles have focused on a 'tech for touch' approach for hotel sales success, so this month Im focusing more on the 'touch' part.
We live in a fast-paced world, and according to recent findings from marketing firm Yankelovich, Inc., consumers see over 5,000 advertisements a day. Images are crucial in marketing because theyre digested quicker. It takes readers almost 10 seconds to process and decide on the value of the written text, including the time required to read it.