5 Reasons Why On-Site Communication Will Be Key in a Post-Coronavirus World – By Laura Badiu

Hotel-guest communication is one of the most important and decisive aspects of a speedy and healthy recovery. The boundaries of communication have significantly stretched in the last decade and simply greeting the guest and replying to a post-stay survey won’t cut it anymore. It’s safe to assume that in the post-coronavirus travel landscape, real, open, and transparent communications with your guests will weigh quite heavily.

Destination Recovery: What Destinations Can Do to Win Back Guests – By Laura Badiu

In the context of the coronavirus crisis, the health concerns, and the travel restrictions, destinations are suffering significant losses. While it’s not at all hard to get overwhelmed by the current situation and be tempted to sit back and just wait for it to end, what will eventually make the difference between the winning parties and the losing ones is what is done right now.

COVID-19 Hotel Recovery Strategy: Top 10 Digital Strategies to Thrive in the ‘New Normal’ when Travel Demand Strengthens – By Margaret Mastrogiacomo, EVP Strategy

According to a special forecast from STR and Tourism Economics, due to the COVID-19 outbreak, the hotel industry is projected to report significant declines across demand, occupancy, ADR, and revenue per available room (RevPAR) in 2020. While travel has come to a virtual standstill due to the COVID-19 outbreak, the market is expected to regain its footing in the latter part of the year and next year.

Hotel Sales Teams: Use Downtime To Up Your Game At Using Screen Share, Video Email, Webcam Sales – By Doug Kennedy

Based on the conversations I’m having this week with our KTN clients, it seems that hotel sales teams are finding that there’s a lull in activity right now. The flood of calls and emails regarding cancellations and postponements has abated, and most hotels are lucky to have even a trickle of RFP’s coming in from traditional channels. For most markets, being too aggressive with traditional cold-call prospecting right now might be perceived as being insensitive. As a result, salespeople might be finding themselves with far more downtime than they’ve had in years.