Your Top 10 Digital Marketing New Year’s Resolutions for 2019 – By Kerryn Gower

After saying goodbye to 2018, we’re starting the new year with fresh priorities and goals. January is a great time for hoteliers to reflect on last year’s strategies and analyze results in order to create a blueprint for a successful new year. Determining your hotel’s most successful digital marketing initiatives is the first step to executing a strong plan that will achieve greater results this year than last year.

Limited And Select Service Hotels: 5 Ways Your Front Desk Staff Can Increase Direct Bookings And Cut Distribution Costs – By Doug Kennedy

Like all segments of the hotel industry, limited and select service hotels are seeing distribution costs eating away at top-line profits. Of course OTA’s and other third parties are important to the channel mix. However, the colleague at your front desk right now can be your hotel’s best resource for increasing the most profitable of all channels, which is of course your direct bookings.

Beyond the Blog Post: How to Create Content That Travelers Will Love

If you want to succeed in building awareness around your property, driving traffic to your website, and converting online visitors into loyal guests, you have to be willing to invest in content. But in 2018, investing in content means more than just creating a blog and updating your social media pages. You have to do more if you want to differentiate from competitors, cut through the noise, and actually reach your target audience.