After saying goodbye to 2018, were starting the new year with fresh priorities and goals. January is a great time for hoteliers to reflect on last years strategies and analyze results in order to create a blueprint for a successful new year. Determining your hotels most successful digital marketing initiatives is the first step to executing a strong plan that will achieve greater results this year than last year.
Today we want to share a few real-world examples of recent collaborations with our clients that have led to exciting hotel website innovations.
Creating videos (or a series of them) to tell your story are a no-brainer; particularly catchy, promo videos. But how exactly do you move from wanting a killer promo video to scripting and producing one? Lets take a look.
Like all segments of the hotel industry, limited and select service hotels are seeing distribution costs eating away at top-line profits. Of course OTAs and other third parties are important to the channel mix. However, the colleague at your front desk right now can be your hotels best resource for increasing the most profitable of all channels, which is of course your direct bookings.
Based on our working experience with these highly effective hotel DOSMs, here are the 10 things we recommend to all DOSMs seeking better results in 2019: How many are on your list?
If you havent made a New Year resolution yet, start now by quitting one or more of these bad habits. Good news is, theyre not hard to ditch.
If you want to succeed in building awareness around your property, driving traffic to your website, and converting online visitors into loyal guests, you have to be willing to invest in content. But in 2018, investing in content means more than just creating a blog and updating your social media pages. You have to do more if you want to differentiate from competitors, cut through the noise, and actually reach your target audience.
The question for travel brands becomes, how can our content marketing strategy evolve to meet the current demands of the travel industry and its respective new gen travelers? How is experiential content impacting travel brands and destinations?
Are you knee-deep in your 2019 plans for still to make a start? Wherever you are in the process, here are some trends and tools that should be top of your mind.
Finding and booking the perfect hotel takes time. Beyond rate, hotel shoppers are looking at plenty of other factors, such as amenities, local activities, and nearby restaurants. Hoteliers can leverage these unique features by packaging them into special offers that will help travelers be sure that theyve found the best deal.