Over the past few years, millennials (individuals born between 1982 and 2000) have received special attention, as leaders across industries speak to their growing presence, impressive buying power, and unique buying behaviors. However, while millennials may be the future, the decision to turn our sights away from the baby boom generation would be irrevocably ill-advised.
Loyalty is earned, and certainly not given, and there is a definite difference between loyalty programs and a guests loyalty to a brand. Hotel loyalty programs might seem ubiquitous today, but nearly 60% of guests still dont belong to one.
Planning on marketing to Chinas outbound travellers? – checked. Having a Chinese website up and running? Errr – not quite. Flounder no further!
Email marketing is one of the most cost effective ways for hotels to build loyalty and drive conversions that is, if your emails are actually opened and read. Grab our guide for 10 ways to improve email open rates and click-through conversions, while promoting long-term loyalty with guests.
In the current market, most hotels, resorts and other venues are experiencing a significant softening in group demand. However, this does not necessarily mean that hotel salespeople are fielding fewer inbound leads, but rather multiple leads are coming in for dates that are in peak demand for transient and for other group business. Here in the era of electronic RFPs, where one piece of business generates a proposal request for 8, 10 or more properties, hotel salespeople are perhaps busier than ever simply keeping up with what often feels like 'lead spam.'
Believe it or not, social media marketing is something every hotel has to get serious about because it can bring a huge difference to your hotel bookings.
Chatbots – love them or hate them… theyre here to stay. With todays techy-influence customers wanting fast and prompt answers, businesses have to respond fast too, or lose a potential deal to a competitor. Hoteliers, tourism and hospitality establishments are introducing online Chatbots to help increase the level of efficiency for interacting with customers. Call it your virtual messenger, customer assistant or a front desk avatar.
In todays highly competitive global marketplace, youve got to know how to successfully reach all your targets. For example, established brands that achieved success in local or domestic market must compete with well-known brands from America, Europe, Japan and Korea, as well as emerging brands within the region and beyond.
This 22-page report gets inside technical, ethical and legal challenges facing travel brands as they adopt dynamic pricing. It reveals how to master these factors to deliver higher yields, conversion rates and customer retention levels as prices get closer to matching true demand.
Jeff Bezos famous quote on the success of Amazon is 'The secret to that is to focus on the things that dont change in your business.' The example he specifically used was, 'So people today want fast shipping. And theyre going to want faster and faster shipping in 10 years… so thats going to matter today and tomorrow.'