Update Your 800 Message On Hold To Encourage Direct Bookings And Cross-Sell – By Doug Kennedy

On many levels, marketing in the hotel industry has advanced rapidly, yet at most hotels and brands, the 'message on hold' (MOH) scripting is stuck in the 1990’s. Whether you call a hotel directly or call into its central reservations office, after the auto-attendant places you in queue the MOH nearly always direct callers back online again and again throughout the scripting.

Coming Soon to Your Hotel: The Integrated Revenue Generation Team – By Max Starkov and Scott Dahl

The hospitality industry is enjoying its longest expansion and healthiest growth in decades, yet there are some troubling trends beginning to surface that threaten profitability and overall performance. One of these trends is that net room revenue – i.e., revenue that remains with the hotel after accounting for distribution costs (OTA commissions, traditional agency commissions, and other distribution expenses)—has been declining steadily over the past several years.