The Adoption of a Long-term Perspective in a Time of Crisis: Why Now is Not the Time to Let Your Marketing and Communications Go Dark – By Alan E. Young

Each day, we awake to a news cycle brimming with critical updates that directly impact the well-being of our business, the experience of our clients, and find ourselves wondering: What could possibly come next? And now, as more closures commence around the world, social distancing practices go into effect, and travel bans are enforced, we find ourselves facing uncharted territory. But it’s not all bad news. The cancelations or postponements of live events, meetings and conferences and the increasing barriers of face-to-face business have opened up new opportunities for brands to build on their digital strategies.

Marketing in the Age of Coronavirus

Marketing never stops. Even when a crisis event like coronavirus seems to be consuming everyone’s attention, you still have to get your message out – but do so in a sensitive, thoughtful way. How? Brian Hall, chief marketing officer of Explore St. Louis and a member of the HSMAI Americas Board of Directors, recently offered some insights.

Tips for Hotels on Driving Conversions and Creating Lasting Impressions with Travelers – By Nick Hopkins

We live in a fast-paced world, and according to recent findings from marketing firm Yankelovich, Inc., consumers see over 5,000 advertisements a day. Images are crucial in marketing because they’re digested quicker. It takes readers almost 10 seconds to process and decide on the value of the written text, including the time required to read it.