Bracing for the Boom: Are Hoteliers Missing Out on the Most Profitable Guests? – By Alan E. Young

Over the past few years, millennials (individuals born between 1982 and 2000) have received special attention, as leaders across industries speak to their growing presence, impressive buying power, and unique buying behaviors. However, while millennials may be the future, the decision to turn our sights away from the baby boom generation would be irrevocably ill-advised.

Pro-Active Prospecting Is The Only Way Hotel Sales Staff Can Do Their Most Important Job: Fill In ‘Gap’ Dates – By Doug Kennedy

In the current market, most hotels, resorts and other venues are experiencing a significant softening in group demand. However, this does not necessarily mean that hotel salespeople are fielding fewer inbound leads, but rather multiple leads are coming in for dates that are in peak demand for transient and for other group business. Here in the era of electronic RFP’s, where one piece of business generates a proposal request for 8, 10 or more properties, hotel salespeople are perhaps busier than ever simply keeping up with what often feels like 'lead spam.'

‘Linguistic-fying’ Your Bot to Chat Responsively with Multilingual Audiences

Chatbots – love them or hate them… they’re here to stay. With today’s techy-influence customers wanting fast and prompt answers, businesses have to respond fast too, or lose a potential deal to a competitor. Hoteliers, tourism and hospitality establishments are introducing online Chatbots to help increase the level of efficiency for interacting with customers. Call it your virtual messenger, customer assistant or a front desk avatar.