Its no secret: Cyber Monday is a huge opportunity for hoteliers to drive bookings. What began as a one-day online shopping holiday has, over the years, extended into Black Friday and Thanksgiving, with some brands promoting deals even earlier. As a result, consumers arent just searching for deals earlier, theyre also making more purchases over a longer period of time. According to Adobe Analytics, American consumers spent $19.62 billion online between Thanksgiving and Cyber Monday in 2017, a 15% increase year over year.
As I often say in my conference presentations and training sessions, voice reservations is the forgotten distribution channel, at least at most hotels these days.
The digital landscape is constantly evolving. Hotel digital marketers continue to seek more effective and cost-efficient ways to reach the right audience, at the right place, and at the right time. But do hotel marketers truly know the value of each and every guest and, more importantly, do they understand what motivates guests to choose their hotel, then choose to stay again?
New Wharton research shows that marketers are incorrectly crunching data and potentially getting wrong answers and costing companies a lot of money.
J.D. Power 2018 Airline Loyalty Program Satisfaction Study
Download the latest HEBS Digital eBook to learn strategies to implement in order to reach travelers at every stage of their travel planning journey. It is crucial to be present at every step of the way in order to capture the attention of potential guests and nurture them through the path to a direct booking.
Marriott dominates the travel and hospitality industry; Airbnb is the most loved travel site, and American Airlines leads the airline industry
HEBS Digitals third installment in 2018 of the HEBStrategy – our whitepaper series covering the latest news and trends in hotel digital marketing and technology – is now available for download! The HEBStrategy Q3 offers strategies for hoteliers to reach potential guests throughout the travel planning journey.
Marriott Rewards is the Best Hotel Rewards Program; Alaska Airlines Mileage Plan continues reign as No. 1 in Best Airline Rewards Programs
Tech companies have for many years been trying to automate the guest arrival experience. First, front desk kiosks were placed in lobbies of some hotel brands, yet guests walked right by them even if there was a long line at reception. Next, smart phone check-in was to be the answer. Yet despite all the hype, utilization has been extremely low.