Marketing

In 1879, Edison didn’t just create illumination – he eclipsed an entire industry. Candlemakers didn’t merely fear change; they feared extinction. Sound familiar? We’ve all seen waves of technology come and go – but the rise of AI feels fundamentally different. This isn’t just another innovation trend; it’s a seismic shift that’s redefining the boundaries of what’s possible.

The challenge for hotels lies in transforming ‘retail’ travelers into frequent, high-value guests.

Why industry leaders are moving from the traditional marketing playbook in the new community era

Digital KPIs deliver measurable data that your hotel can use to assess the effectiveness of its digital marketing efforts. By tracking the right hotel marketing KPIs, you can identify areas for improvement, then optimize your ad targeting and messaging to drive better ROI.

More and more, when American consumers are looking to purchase presents for friends and loved ones, they’re opting to gift experiences rather than material things — and for forward-thinking hoteliers looking to capitalize on this trend known as “experiential gifting,” a powerful tactic known as hotel experiential gift marketing can help them do just that.

This article explains how to market hotel stays as ideal experiential gifts to increase holiday bookings and off-season occupancy rates.

In this article, we’ll unveil 12 key trends shaping the future of hospitality marketing, providing you the insights and strategies needed to elevate your brand and drive success in the year ahead.

Despite 5% growth in global room count last year for the five public hotel companies we analyzed for this report, an 11% increase in hotel loyalty program members resulted in a 2.5-percentage-point (pp) increase in total hotel occupancy attributable to loyalty member bookings.

When selecting a hotel, almost all members want reassurance that their hotel is of good quality (97% say that’s most important) and in a convenient location (92%). Loyalty program benefits (90%) are nearly as essential, followed by customer service (88%).

HSMAI staff recently sat down with Denise Thomas, the President of The Effective Communication Coach, who will be a keynote speaker at the HSMAI Commercial Strategy Conference (CSC), June 25-26, in Charlotte, NC. Denise takes a personalized approach, empowering individuals to ‘lead from where they are’ in order to foster substantial, positive changes within their organizations.