Generation Z Recognises Its Responsibility in Shaping the Future of Travel in Europe

Generation Z Travellers believe that tourism benefits local communities, while also being aware of the personal benefits of travel, such asunderstanding other cultures and building life experiences and self-confidence. These were just two of the findings revealed in the study published by the European Travel Commission (ETC) aimed to understand the travel motivations and the broader world view of Generation Z.

Sentiment for Travelling to Europe in the Summer Months is Weak Across the Six Key Long-haul Markets

Results of the latest Long-Haul Travel Barometer (LHTB) indicate that confidence for travel to Europe in summer 2020 is weak across all six markets monitored. What is significant, however, is that after more than two months of confinement, citizens in some of the markets are finally starting to dream of resuming travel. Whether their plans will become a reality will ultimately depend on the development of the COVID-19 outbreak over the coming months, and the travel restrictions in place.