Market Reports

The HVS forecast is anticipating a strong fall meeting and convention season, following very solid summer performance. ADR is the star of the show this year, with a robust stock market and a propensity for booking more luxury and upper-upscale stays lifting the overall average well beyond initial expectations. Other factors currently impacting our industry include youth sports and staffing challenges.

U.S. hotel performance improved in August 2026, though growth slowed from the previous month, according to data from real estate analytics provider CoStar.

India’s travel market grew only 1% to $41.7 billion in 2025, but Phocuswright expects a 13% expansion in 2026, driven partly by higher airfares, domestic travel demand and continued growth in online bookings.

ABTA and UKinbound reported that inbound and outbound travel contributed £88.5 billion annually to the UK economy and supported 1.4 million jobs.

Canada’s hotel sector recorded its eighth consecutive month of year-over-year gains in ADR and RevPAR in August, with room rates driving most of the growth.

U.S. hotel average daily rate reached a record US$179.30 for the week ending Sept. 19, while RevPAR increased 10.4% year over year.

Houston is no stranger to major sporting events, having hosted Super Bowls, Final Fours, and College Football Playoff games. FIFA 2026 added another chapter, drawing an estimated 500,000 out-of-town visitors to Houston, according to the Harris County–Houston Sports Authority. While Houston hotels did not see a broad occupancy surge, they found meaningful pricing power around the matches.

U.S. hotel occupancy, average daily rate and RevPAR declined in the week ended September 12, while New York City led major markets with gains.

Growing demand for luxury hotels in Australia and New Zealand is driving higher average daily rates and stimulating new investment in the region’s upscale hospitality sector.

Shakira’s Madrid concert residency has led to a 15% increase in hotel bookings and a 20% rise in room rates, highlighting the significant impact of large-scale entertainment events on local hotel performance.