As a pandemic-weary world begins returning to workplaces, some people are predicting an end to the physical office as we know it. There is no doubt that for many, working exclusively from home has opened eyes to the possibility of successfully working from anywhere. The reality is that this trend of a more fluid way of working began a decade ago and is now accelerating in the COVID-19 era.
While the future cannot be perfectly predicted, protectants can be put into place that provides the option of a favorable choice of action. The COVID-19 pandemic has put additional pressure on hotel owners and operators, which in turn has resulted in disunity during a critical period. It is times like these, that owners and operators find the terms of their Hotel Management Agreement (HMA), which they had made clear sense at the time, did not stand the test of time.
In response to the unique challenges of 2020, the Hospitality Sales and Marketing Association International (HSMAI) regions from around the world are proud to present ROC@Home, a day-long experience designed to fuel industry recovery and revitalization efforts on Wednesday, June 17, 2020.
In partnership with Russell Partnership Technology, HSMAI offers the Certified in Hospitality Business Acumen (CHBA certification) which is a well-respected e-learning certification course that is recognized by hospitality leaders in more than 40 countries. The curriculum focuses on developing business acumen skills and strategic thinking.
The implications of COVID-19 have been profound, and the path to business recovery is evolving and fluid. This paper is a briefing for occupiers of space and landlords who manage their buildings – wherever they are in the response-to-recovery process.
HSMAI hosted a Hotel Management Company (HMC) Chief Revenue Officer Virtual Roundtable on March 25 that focused on the impact that COVID-19 is having on hotel revenue optimization. In addition to discussing key indicators they are using to track how the hospitality industry is doing, HMC CRO participants shared their best practices, lessons learned, and ideas for preparing to accelerate as quickly as possible.
It will likely come as no surprise that our evolving workspaces, enabled by technology, outfitted with the most coveted amenities and served by hospitality experts, are designed to make employees feel valued, signaling to them that the work they do is important and impactful. But what about when the workspace provided by an employer is removed (even temporarily) and placemaking becomes a virtual endeavor? The guidance on maintaining business continuity in a suddenly remote environment is ever-growing and increasingly salient – an equally essential toolkit should be followed for the other half of the equation: supporting the emotional wellbeing of employees through traumatic disruption.
The hospitality industry is entering uncharted territory. As concerns surrounding the continued transmission of COVID-19 continue to mount, we find ourselves isolated in our homes, unsure of when this pandemic will pass. What does the future hold for our communities? Moreover, what will this crisis mean for those businesses who have ceased operations due to recent recommendations and mandates for complete shutdowns?
A toolkit for navigating global crises like COVID-19
The Hospitality Sales and Marketing Association International (HSMAI) is providing resources to help hotel and travel industry professionals stay informed about the impact of the coronavirus (COVID-19) outbreak on hospitality and tourism industry sales, marketing, and revenue optimization, and put crisis management techniques into play through its Global Coronavirus Resources webpage.