How Hotels Can Re-envision Front Desk Upselling to Improve the Guest Experience – By Jason G. Bryant Nor1 Founder and CEO

A night of playing board games has become a visit to the escape room, going to the park with the kids has become a trip to the climbing gym, and beers out with friends has turned into themed tours of local pubs, notes Forbes. Though millennials’ insatiable desire to do things rather than collect things has led the surge in the experience economy, the desire for experiences certainly isn’t limited to just one generation.

How To Move Your Rooms Toward Your Guest (Instead of Moving Your Guest Toward Your Rooms) – By Jason G. Bryant Nor1 Founder and CEO

When those in the hotel industry talk about selling hotel rooms, the conversation frequently turns to a diatribe on direct bookings – the great need for them, how to get them, how much money to spend on them, and how to keep them. If this industry is to evolve, the direct-booking debate also must change.

Why Machine Learning Works for the Hotel Industry – By Jason G. Bryant Nor1 Founder and CEO

Amazon frequently receives credit for successfully employing machine learning to engage consumers and drive sales with its well-known recommendation engine, which generates 35% of the company’s revenue, according to McKinsey. However, competitor Walmart has a surprising amount of machine learning activity going on behind the scenes.

Where Companies Fall Short With Crisis Management – By David Trumble

We hear too often that CEOs delegate responsibility for crisis management to subordinates, including legal, operations, HR and public relations staff. CEOs who delegate rationalize that their subordinates are strong leaders who can handle crises without them. But, as history has shown time and again, there is a direct relationship between how quickly a CEO takes ownership of a crisis and preservation of the organization’s reputation.