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Starbucks has emerged over the last 20 years as one of the premier consumer brands in the world, alongside icons like Apple and Nike. Now, the company has decided to give that brand a facelift, revamping its ubiquitous logo. While logo overhauls can successfully communicate a company’s evolution and growth, those changes are also fraught with peril.
Hotel sales training in 2011: what different approaches can we take to rejuvenate and re-energize our sales teams to sell?
Study Illustrates Business Case for Marketing to and Serving U.S. Multicultural Markets
The hospitality education of international students has continued to evolve and many programs have growing ratios of international to domestic students.
AAA polled its professional inspectors for their favorite places to celebrate Valentine’s Day. Discover their top 14 picks below, also highlighted on AAA’s travel blog at AAATravelViews.com.
The National Business Travel Association (NBTA) applauded the Administration for addressing issues vital to the corporate travel industry in its FY 2011 budget proposal. The requested budget addresses several priorities of critical importance to NBTA, including enhanced aviation security and funding for the Next Generation Air Transportation System (NextGen).
Randell A. Smith, CEO and co-founder of Hendersonville, Tenn.-based STR, was presented with the prestigious Lifetime Achievement Award at the Americas Lodging Investment Summit (ALIS) on 26 January, 2010, in San Diego. Smith was recognized for his legacy in pioneering global hotel benchmarking, the foundation of the company he co-founded with his wife, Carolyn Smith.
Entrepreneur Jordan Stolper will be the featured speaker in the Conversations with Entrepreneurs series to be presented next Tuesday, February 9, by the Leland C. and Mary M. Pillsbury Institute for Hospitality Entrepreneurship at Cornell University. Stolper will present from 4:15 to 5:30 p.m. in 445 Statler Hall. He will dine with selected students after the event and meet with students, staff, and faculty the following day.
Gala Recognizes Top Companies and Individuals in Hospitality Advertising, Public Relations and Web Marketing
Sometimes improvement comes in small, barely noticeable increments, more rarely in broad, vivid reinventions. Mövenpick Hotel Saigon has chosen the latter model in an accelerated, USD $15 million construction schedule that entails closing its doors for business on March 8th and reopening anew on August 1st.