UK Travelers Put Digital Speed and Bundled Services at Center of Car Rental

UK travelers increasingly expect car rental to fit into a wider, digitally managed journey, according to the Global Mobility Trends: Decoded report. Survey respondents favored bundled bookings, online check-in, real-time alerts and faster collection processes, while many were willing to provide identity data to reduce waiting. However, language barriers, unexpected costs and other problems remained widespread across both the UK and Europe.

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