Why Don’t Luxury Hotel Brands Truly Differentiate? Have They Run out of USPs? – By Jochen Ehrhardt

Are there any truly differentiating luxury hotel brands? Let’s face it, the vast majority of 'luxury' hotels still fall into the category of 'traditional' luxury. There are numerous hospitality brands these days competing in the luxury realm and there is no real definition for, and distinction between, what is luxury vs. for example, upscale.