the source for hotel and hospitality trends
The UK and Ireland hotel transactions market is expected to improve in 2026, but ongoing macroeconomic challenges, rising costs, and regulatory changes are causing delays and a cautious outlook among investors and operators.
Accor and trend forecasting agency Globetrender have identified eight key trends that will shape experiential travel in 2026, emphasizing the growing importance of emotional experiences, authenticity, and personal connection in how people choose and enjoy travel.
Future Partners reports that American travelers are prioritizing travel in 2026 but are approaching the year with increased financial caution, selective planning, and a focus on value amid ongoing economic uncertainty.
Sydney hotels reported record-high average daily rates (ADR) and revenue per available room (RevPAR) in December 2025, driven by New Year’s Eve and major events.
Paris’s hotel industry reported its highest December performance on record, according to preliminary data from CoStar. The increase was driven by demand during the Christmas and New Year’s Eve period.
TripAdvisor’s 2026 Travelers’ Choice Awards highlight Bali as the world’s top destination, New York City as the leading U.S. city, and Madeira, Portugal, as the fastest-trending global location, based on millions of traveler reviews and ratings.
A Deloitte report shows that as consumers increasingly seek value beyond price, brands are reimagining loyalty programs to deepen engagement, focusing on personalization, seamless digital experiences, and benefits that extend beyond traditional rewards.
California experienced a notable increase in hotel openings in 2025, but industry reports indicate a significant slowdown in new hotel development projects due to rising construction costs and other barriers, suggesting the trend of increased openings may not continue.
A new report by PwC examines AI’s integration into the tourism and hospitality industry and the sector’s transformation, driven by enhanced personalization, efficiency, and growth.
The U.S. hotel industry experienced a notable increase in occupancy and revenue, driven by strong holiday travel. Miami and Minneapolis emerged as top performers, while Tampa and Atlanta faced declines in key metrics.