The Top 5 Things You Need to Know Now in Hotel Digital Marketing: February Edition – By Margaret Mastrogiacomo, Vice President Strategy

This month, the latest digital innovations include Facebook allowing Page owners to participate in Groups, new video advertising opportunities through Amazon, and asymmetrical layouts making a splash in website design. From SEO to design, discover the top five things you need to know now in hotel digital marketing.

Unit-Level Hotel Marketing: P&L Reveals Changes In Department Functions – By Robert Mandelbaum and Viet Vo

Technology, online intermediaries, social media, revenue management software, shared-services, and the proliferation of market intelligence reports have reshaped the way hotel Sales and Marketing Departments conduct business. These operational changes are evident when evaluating the expenses recorded within the Sales and Marketing Department on a property’s operating statement.

Hospitality Financial Leadership – Roger Penske & The Hotel PMS – By David Lund

I had a chance meeting with Roger Penske in the parking lot behind the paddock in October 1994 at the Indy Car Grand Prix of Monterey in Laguna Seca, California. It was the end of qualifying on Saturday and his pilot and fellow Canadian, Paul Tracy had just won the pole position. For you hoteliers who are not motorsports fans, pole means he was the quickest in qualifying and that means he starts in the first position on Sunday. This is a story about hospitality financial leadership in the face of a challenge and adversity.