Now Available: The Q3 Hotel Digital Marketing White Paper

Now available for viewing and download, the NextGuest Digital Q3 2019 Edition: Hotel Digital Marketer’s White Paper. The white paper covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence. The white paper also takes a deep dive into strategies that will help to reach different audiences throughout the travel planning journey.

Pro-Active Prospecting Is The Only Way Hotel Sales Staff Can Do Their Most Important Job: Fill In ‘Gap’ Dates – By Doug Kennedy

In the current market, most hotels, resorts and other venues are experiencing a significant softening in group demand. However, this does not necessarily mean that hotel salespeople are fielding fewer inbound leads, but rather multiple leads are coming in for dates that are in peak demand for transient and for other group business. Here in the era of electronic RFP’s, where one piece of business generates a proposal request for 8, 10 or more properties, hotel salespeople are perhaps busier than ever simply keeping up with what often feels like 'lead spam.'