Hospitality Social Media Marketing News – September 19, 2019 Issue

As we all start the month of September off strong, it’s important to remember that keeping up with all the new social media updates will help us keep the momentum going. And this month, we definitely got some big updates. Let’s take a look at all the new changes that impact hotels and resorts and what they mean for businesses in the hospitality industry.

Today’s Guests Have An Appetite For Mobile and They’re Willing to Pay For It – By Nicole Dehler, Vice President of Product Management StayNTouch, A Shiji Group Brand

One of the top priorities for hoteliers, according to a recent travel trends report, is a renewed focus on the 'battle for the Phono-sapien.' This term was first coined by The Economist to describe the next stage of human evolution, to a mobile-first consumer who looks at their phone every 12 minutes and checks it within five minutes of waking up.

Bracing for the Boom: Are Hoteliers Missing Out on the Most Profitable Guests? – By Alan E. Young

Over the past few years, millennials (individuals born between 1982 and 2000) have received special attention, as leaders across industries speak to their growing presence, impressive buying power, and unique buying behaviors. However, while millennials may be the future, the decision to turn our sights away from the baby boom generation would be irrevocably ill-advised.